The concept of "The Paradox of Choice" has been around since before this book

To me this looks like a commercial product has hijacked a general concept, as if I put out a book about Wikipedia, and had the main page on Wikipedia going to my book. The fact that the book refers to research that came before it alone, provides proof of this.

Not good. — Preceding unsigned comment added by Memetastic (talkcontribs) 18:58, 23 June 2013 (UTC)

That was exactly my thought. It's as if I wrote a book called "Biology," and created a Wikipedia page with that title.
This page doesn't even have good citations to primary sources like Herbert Simon and Sheena Iyengar.
If you were to summarize the whole topic, the source that I see most frequently cited is the Scientific American article.
The solution is to change the name of this page to "The Paradox of Choice (Book)" and create a new page named "The paradox of choice". --Nbauman (talk) 17:48, 17 May 2014 (UTC)
FYI: The research literature tends to use the expression "choice overload" and there is an article for Overchoice. -Reagle (talk) 11:36, 1 December 2015 (UTC)

New Study helps identify moderating factors

There's a new study that is germane to the criticism section as it identifies four factors which moderate choice overload: choice set complexity, decision task difficulty, preference uncertainty, and decision goal.

Alexander Chernev, Ulf Böckenholt, Joseph Goodman Corrigendum to “Choice overload: A conceptual review and meta-analysis” [J Consum Psychol 22 (2015) 333–358] Journal of Consumer Psychology, Available online 27 July 2015 http://www.sciencedirect.com/science/article/pii/S1057740814000916

-Reagle (talk) 11:32, 1 December 2015 (UTC)