A fact from The Paradox of Choice appeared on Wikipedia's Main Page in the Did you know column on 30 December 2007, and was viewed approximately 2,819 times (disclaimer) (check views). The text of the entry was as follows:
Did you know... that The Paradox of Choice: Why More Is Less by Barry Schwartz explains the counterintuitive result that consumers are often more frustrated and anxious with more shopping choices rather than fewer?
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