Talk:Medifast

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2012 2018

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Proposed Changes to Medifast Page

• Specific text to be added or removed: Replace logo
• Logo to replace with can be found here:

  

  Medifast 2022 Logo

• Reason for the change: Current logo is outdated and incorrect.
• References supporting change: Displayed at end of article: https://www.nasdaq.com/press-release/medifast-named-to-fortunes-2021-fastest-growing-companies-list-2021-12-10

Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)

 Done. This appears to me to fit the English Wikipedia's fair use policies for non-free material, but as noted when I uploaded the logo, I will not spend time defending that position or this edit if challenged. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)

• Specific text to be added or removed: Update "Founded" date
• Date to replace with: "1980" should be changed to "1981".
• Reason for the change: Current date is outdated and incorrect.
• References supporting change: Displays correct date in chart in following article: https://www.forbes.com/companies/medifast/?sh=25ed5fb7638f

Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)

 Done. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)

• Specific text to be added or removed: Update "Key People"
• Name to replace with: "Daniel R. Chard, CEO" to be replaced with "Daniel R. Chard, Chairman and CEO"
• Reason for the change: Current CEO is incorrectly outlined.
• References supporting change: Used proper title in the following article - https://www.nasdaq.com/press-release/medifast-named-to-fortunes-2021-fastest-growing-companies-list-2021-12-10

Lists proper title under “Key Executives" - https://finance.yahoo.com/quote/MED/profile/ Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)

 Done. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)

• Specific text to be added or removed: Update "Products"
• Name to replace with: "Medifast Diet" to be replaced with "OPTAVIA"
• Reason for the change: The Medifast Diet plan no longer exists and is no longer an accurate portrayal of our brand.
• References supporting change: Article references Optavia products - https://health.usnews.com/best-diet/optavia-diet

“Consistent with business and brand strategy, the company decided to sunset the Medifast-branded product line by the end of the second quarter of 2021.” - https://www.sec.gov/Archives/edgar/data/910329/000110465921060963/tm2115144d1_ex99-1.htm Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)

 Partly done, but retained reference to Medifast Diet with note about its retirement. The justification that it's "no longer an accurate portrayal of [your] brand" is irrelevant to the historical notability for encyclopedic purposes. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)

• Specific text to be added or removed: Update "Description"
• Description to replace with: "Medifast, Inc. (NYSE: MED) is an American nutrition and weight loss company based in Baltimore, Maryland. Medifast produces, distributes, and sells weight loss and health-related products through websites, multi-level marketing, telemarketing, and franchised weight loss clinics." to be replaced with "Medifast, Inc. (NYSE: MED) is a global nutrition and weight loss company based in Baltimore, Maryland. It produces, distributes and sells weight loss and health-related products through its multi-level marketing channel of independent OPTAVIA Coaches."
• Reason for the change: The current description is outdated and incorrect.
• References supporting change: "Chard put a plan in motion. " I took on the difficult task of transforming the company into an integrated coach model" https://www.investors.com/news/management/leaders-and-success/medifast-ceo-how-dan-chard-led-transformation/

“Medifast CEO: 'We changed our business model to be focused on coaches'”

“coaches are our vehicle to both bring in new clients. Most of them were clients before they became coaches. And through the sales of our products, which are part of a system, they're compensated.” https://news.yahoo.com/medifast-ceo-changed-business-model-155801961.html

https://www.directsellingnews.com/shared-vision-for-success-medifast-optavia-transforms-a-business-one-healthy-habit-at-a-time/ (slightly outdated from 2018 but hints at the plans for evolving business model and distribution channels): o “Medifast continues to sell directly to consumers online, through what they call “Med-D” or “Medifast Direct,” but are working to transition that channel as well to a coach-led model.” o “Reshaping distribution channels, aligning thousands of existing coaches with new leadership and adjusting to a refreshed business model was not without challenges for Medifast and OPTAVIA. For people who have been around the company for a long time, making a transition and trying to understand how that integrated coach model should work and why there’s benefits to it has required a different level of partnership and communication.” Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)

Not done for now, as all the offered references seem to be quoting company executives or quoting/closely paraphrasing corporate branding language. Per WP:ABOUTSELF, I don't think simply adopting the company's desired characterization of itself without a WP:RS, preferably a neutral secondary source, to support that characterization is appropriate. If you can suggest such sources please feel free to post another edit request. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)

• Specific text to be added or removed: Update "Market Cap"
• To replace with: "The company is public with a market capitalization of $1.4, as of May 2018" to be updated to "The company is public with a market capitalization of $2.433 billion, as of December 31, 2021."
• Reason for the change: The current market cap is outdated and incorrect.
• References supporting change: Shows current market cap - https://www.nasdaq.com/market-activity/stocks/med

Shows a quarterly market cap breakdown - https://finance.yahoo.com/quote/MED/key-statistics?p=MED Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)

 Done, but with more current market cap per Yahoo Finance. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)