Pet humanization

Pet humanization is a form of anthropomorphism in which pets, typically animals kept for companionship such as dogs, cats and even smaller animals like rabbits or hamsters, are treated more like human family members than traditional pets.^[1] This trend of pet culture involves providing pets with a higher level of care, attention and often even luxury, similar to the way humans are treated.^[2]

History edit

Bastet, half cat and half human

In many ancient civilizations, people formed close bonds with animals, often using them for various purposes like hunting, protection, companionship and animal worship. For example, some cats in ancient Egypt were considered sacred animals and were personified with the deity Bastet,^[3] and provided with elaborate burials.^[4] Dogs in religion hold various symbolic and cultural meanings across different religions and belief systems.

The modern concept of pet humanization began to gain significant momentum in Western culture and societies during the 19th century and continued to grow throughout the 20th century.

In the mid-20th century, the pet industry started to expand, offering a wide range of products and services catering to pet owners' desires to provide the best possible care for their animals. This included the development of specialized pet foods,^[5] veterinary medicine, grooming services and even luxury items.^[6]

In the modern era, this trend reflects changing societal attitudes towards pets, where they are seen less as a property and more as valued members of the family.^[7]

Key aspects edit

Key aspects of pet humanization include owners that may prioritize premium or organic pet food, special diets and even prepare homemade meals for their pets.^[8] Pets receive regular check-ups, vaccinations and even medical treatments that were once uncommon. Pets may have a wide array of accessories such as clothing, collars, leashes and even designer items. Luxurious pet accommodations, such as elaborate pet beds or specialized animal furniture, may be used. Pets are provided with toys, entertainment and enrichment activities to keep them mentally stimulated. Pets might have birthdays celebrated with parties, special treats and social gatherings. Pet-friendly accommodations and travel arrangements are made for vacations or trips. Pets may have their own social media profiles with followers and interactions. Owners often form deep emotional bonds with their pets, considering them as family members and seeking companionship and emotional support from them.

Human psychology edit

A dog companion in the arms of its human owner.

The psychology behind pet humanization involves understanding the motivations, emotions and behaviours that drive individuals to treat their pets as more than just animals and instead as valued members of the family or even as surrogate companions.^[9]

Humans have a natural inclination to form emotional bonds with other living beings and pets often provide unconditional love, companionship and a sense of belonging. This emotional connection can lead to the desire to provide the best possible care and attention to pets.^[10]

Anthrozoology edit

Anthrozoology is the interdisciplinary study of the interactions and relationships between humans and animals. It encompasses a wide range of topics related to human-animal interactions, including the emotional, psychological, social and biological aspects of these relationships.^[11]

Pet humanization is a concept within the field of anthrozoology that focuses on the tendency of humans to attribute human-like qualities and behaviours to their pets.

Pet food industry edit

A supermarket's pet food aisle in Brooklyn, New York

Pet humanization has a significant impact on the pet food industry, leading to changes in consumer preferences, product offerings and marketing strategies.^[12] As pet owners increasingly view their pets as integral members of their families, they seek out higher quality and more specialized food options for their pet companions.^[13] Pet owners who humanize their pets often seek pet foods made with high-quality, natural and wholesome ingredients.^[14] This has led to a rise in demand for premium pet foods that are free from artificial additives, preservatives and fillers.

Pet healthcare edit

Pet healthcare and pet humanization has had a notable impact on the health care of pets, leading to changes in how pet owners approach veterinary care, preventive measures, medical treatments and overall wellness for their furry companions.^[15]

A veterinarian conducts surgery on a domestic cat.

Pet insurance is considered a component of pet humanization because it reflects the growing trend of treating pets as members of the family and providing them with similar care and services that humans receive.^[16] Just as humans have health insurance to cover medical expenses, pet owners now seek pet insurance to provide financial coverage for unexpected veterinary bills.

Pet bereavement edit

Pet bereavement and pet humanization are two concepts that are closely related and often intersect in the realm of human-pet relationships.^[17]^[18]^[19]

Pet bereavement is the emotional response that pet owners experience when their pets pass away. It involves a range of emotions similar to the mourning process for a human loved one.^[20]^[21]^[22]^[23]

Animal welfare and ethics edit

Animal welfare and ethics lies in finding a balance between treating pets with care, love and respect while ensuring that their needs of physical, emotional and autonomy are not compromised due to well-intentioned but potentially misguided humanization practices.^[24]

References edit

^ The Rise of Pet Humanization
^ The Humanization of Pets
^ Langton, N.; Langton, M. B. (1940). The cat in ancient Egypt, illustrated from the collection of cat and other Egyptian figures formed. Cambridge University Press.
^ Zivie, A.; Lichtenberg, R. (2005). "The Cats of the Goddess Bastet". In Ikram, Salima (ed.). Divine Creatures: Animal Mummies in Ancient Egypt. Cairo: American University in Cairo Press. pp. 106−119. ISBN 9789774248580.
^ The Growth Of Premium And Super Premium – What It Really Means
^ Forbes: Why Luxury For Pets Is A Booming Business
^ Forbes: Petco Leans Into The Pet Humanization Trend With New Frozen Meals For Dogs
^ How the Pet Humanization Trend Is Creating New Brands and Business Opportunities
^ Psychology Today: Seeing Pets as Human
^ Animal-companion extremes and underlying consumer themes. Journal of Business Research 61 (2008) 512–521.
^ Encyclopedia Britannica – Anthrozoology
^ What You Didn’t Know About the Pet Food Industry
^ Kumcu, A., Woolverton, A.E., (2014). Feeding Fido: Changing Consumer Food Preferences Bring Pets to the Table, Journal of Food Products Marketing, 21 (2), 231–230.
^ The Guardian: The case against pets: is it time to give up our cats and dogs?
^ Preventative Pet Health Care
^ Investopedia: How Does Pet Insurance Work?
^ RSPCA: Pet Bereavement
^ Uccheddu, S., De Cataldo, L., Albertini, M., Coren, S., Pereira, G., Haverbeke, A., Mills, D., Pierantoni, L., Riemer, S., Ronconi, L., Testoni, I., & Pirrone, F. (2019). Pet humanization and related grief: Development and validation of a structured questionnaire instrument to evaluate grief in people who have lost a companion dog. Animals, 9(11), 1–14. https://doi.org/10.3390/ani9110933
^ Stokes, S.; Templer, D.; Planchon, L.; Keller, J. Death of a Companion Cat or Dog and Human Bereavement: Psychosocial Variables. Soc. Anim. 2002, 10, 93–105.
^ CBC: Dealing with loss after the death of a pet
^ Stephens, D. L., & Hill, R. P. (1996). The Loss of Animal Companions: A Humanistic and Consumption Perspective. Society & Animals, 4(2), 189–210. doi.org/10.1163/156853096X00151
^ Pet Bereavement: Coping With The Loss Of A Pet
^ Jefferey, C. (2022). Repairing the Heartbreak of Pet Loss Grief: 3 Phases of Healing after Losing Your Best Friend. Independently published. ISBN 979-8425317742
^ University of Sydney – Animal Ethics

External links edit

[1] The Rise of Pet Humanization

[2] The Humanization of Pets

[Langton-3] Langton, N.; Langton, M. B. (1940). The cat in ancient Egypt, illustrated from the collection of cat and other Egyptian figures formed. Cambridge University Press.

[Zivie2005-4] Zivie, A.; Lichtenberg, R. (2005). "The Cats of the Goddess Bastet". In Ikram, Salima (ed.). Divine Creatures: Animal Mummies in Ancient Egypt. Cairo: American University in Cairo Press. pp. 106−119. ISBN 9789774248580.

[5] The Growth Of Premium And Super Premium – What It Really Means

[6] Forbes: Why Luxury For Pets Is A Booming Business

[7] Forbes: Petco Leans Into The Pet Humanization Trend With New Frozen Meals For Dogs

[8] How the Pet Humanization Trend Is Creating New Brands and Business Opportunities

[9] Psychology Today: Seeing Pets as Human

[10] Animal-companion extremes and underlying consumer themes. Journal of Business Research 61 (2008) 512–521.

[11] Encyclopedia Britannica – Anthrozoology

[12] What You Didn’t Know About the Pet Food Industry

[13] Kumcu, A., Woolverton, A.E., (2014). Feeding Fido: Changing Consumer Food Preferences Bring Pets to the Table, Journal of Food Products Marketing, 21 (2), 231–230.

[14] The Guardian: The case against pets: is it time to give up our cats and dogs?

[15] Preventative Pet Health Care

[16] Investopedia: How Does Pet Insurance Work?

[17] RSPCA: Pet Bereavement

[18] Uccheddu, S., De Cataldo, L., Albertini, M., Coren, S., Pereira, G., Haverbeke, A., Mills, D., Pierantoni, L., Riemer, S., Ronconi, L., Testoni, I., & Pirrone, F. (2019). Pet humanization and related grief: Development and validation of a structured questionnaire instrument to evaluate grief in people who have lost a companion dog. Animals, 9(11), 1–14. https://doi.org/10.3390/ani9110933

[19] Stokes, S.; Templer, D.; Planchon, L.; Keller, J. Death of a Companion Cat or Dog and Human Bereavement: Psychosocial Variables. Soc. Anim. 2002, 10, 93–105.

[20] CBC: Dealing with loss after the death of a pet

[21] Stephens, D. L., & Hill, R. P. (1996). The Loss of Animal Companions: A Humanistic and Consumption Perspective. Society & Animals, 4(2), 189–210. doi.org/10.1163/156853096X00151

[22] Pet Bereavement: Coping With The Loss Of A Pet

[23] Jefferey, C. (2022). Repairing the Heartbreak of Pet Loss Grief: 3 Phases of Healing after Losing Your Best Friend. Independently published. ISBN 979-8425317742

[24] University of Sydney – Animal Ethics

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