Muhammad Ziauddin Yusuf (born October 1986) is a multi-millionaire British Muslim businessman and political campaigner who has been the Chairman of Reform UK, a right-wing populist political party, since 11 July 2024.[2]

Zia Yusuf
Chairman of Reform UK
Assumed office
11 July 2024
LeaderNigel Farage
Preceded byRichard Tice
Personal details
Born
Muhammad Ziauddin Yusuf

1986 (age 37–38)
Bellshill, Scotland [1]
Political partyReform UK
Other political
affiliations
Conservative (before 2024)
EducationHampton School
London School of Economics
OccupationBusinessman

Early life

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Muhammad Ziauddin Yusuf[3] was born in Bellshill, North Lanarkshire, Scotland,[4] [5] in October 1986.[6] His parents migrated from Sri Lanka to the UK in the 1980s, and both worked for the NHS.[7] His father is a doctor and his mother is a nurse.[8]

He was educated at fee-charging Hampton School in west London, where he won a 50% scholarship and he met his future business partner, Alex Macdonald.[9][10] He earned a BSc in international relations from the London School of Economics in 2009.[11][12]

Career

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Yusuf worked for Goldman Sachs, rising to executive director.[9]

In 2014, Yusuf and Macdonald founded a luxury concierge company, Velocity Black, of which he was the CEO.[13][9] In 2023, they sold the company to Capital One for £233 million, and Yusuf made an estimated £31 million.[14][7][4]

Politics

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Yusuf first met Nigel Farage at a cocktail party hosted by the Eurosceptic millionaire Stuart Wheeler.[15] After selling his business in 2023, he subsequently turned to politics and became the largest donor to Reform UK in the run-up to the 2024 general election.[13][16] Nigel Farage has suggested that Yusuf might one day lead Reform UK.[7] In June 2024, Yusuf spoke at the NEC in Birmingham.

On 11 July 2024, he succeeded Richard Tice as Chairman of Reform UK.[13]

Yusuf, despite a major donation to Reform UK in June 2024, was a paid member of the Conservative Party until August 2024.[17]

Personal life

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Yusuf describes himself as a "British Muslim patriot".[14][4]

References

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  1. ^ "Reform's new chair Zia Yusuf: a man intent on making Nigel Farage PM". The Guardian. 5 August 2024. Retrieved 5 September 2024.
  2. ^ "Reform UK sets up 120 branches to target Labour-held seats". The Times. 1 September 2024. Retrieved 10 September 2024. Zia Yusuf, Reform's new chairman, a multimillionaire entrepreneur ...
  3. ^ Lynch, David (8 July 2024). "Reform UK received £600,000 in one week's donations, as Labour outstrips Tories". Evening Standard. Retrieved 11 July 2024.
  4. ^ a b c Mulla, Imran (20 June 2024). "UK: Muslim millionaire becomes largest donor to Nigel Farage's party". Middle East Eye. Retrieved 11 July 2024.
  5. ^ "Zia Yusuf: the Muslim mega-donor who just became Reform's new chair". The Evening Standard. 5 August 2024. Retrieved 5 September 2024.
  6. ^ "Muhammad Ziauddin YUSUF personal appointments - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 30 July 2024.
  7. ^ a b c Whannel, Kate. "Entrepreneur Yusuf replaces Tice as Reform chairman". BBC News. No. 11 July 2024. Retrieved 11 July 2024.
  8. ^ "A Conversation with Velocity Black's Zia Yusuf". Matter of Form. 24 April 2019. Retrieved 11 July 2024.
  9. ^ a b c Shapland, Mark (2 August 2018). "Zia Yusuf at Velocity Black profile: the workaholic who smoothes the way for the rich and famous". Evening Standard. Retrieved 11 July 2024.
  10. ^ Rayner, Gordon (19 June 2024). "Muslim entrepreneur gives Reform biggest donation of campaign". The Telegraph. ISSN 0307-1235. Retrieved 4 September 2024.
  11. ^ "Zia Yusuf Co-Founder, Velocity Black". Expert Impact. Retrieved 11 July 2024.
  12. ^ "LSE Alumni". Retrieved 11 July 2024.
  13. ^ a b c Quinn, Ben (11 July 2024). "Nigel Farage stirs tensions in Reform UK as he ousts deputies". The Guardian. Retrieved 11 July 2024.
  14. ^ a b Rayner, Gordon (19 June 2024). "Muslim entrepreneur gives Reform biggest donation of campaign". Daily Telegraph. Retrieved 11 July 2024.
  15. ^ https://www.spectator.co.uk/article/the-british-muslim-patriot-on-a-mission-to-get-farage-into-no-10/
  16. ^ Holl-Allen, Genevieve (11 July 2024). "Reform announces donor Zia Yusaf as new party chairman". Daily Telegraph. Retrieved 11 July 2024.
  17. ^ Courea, Eleni; correspondent, Eleni Courea Political (8 August 2024). "Reform UK chair was member of Conservatives until last week". The Guardian. ISSN 0261-3077. Retrieved 8 August 2024. {{cite news}}: |last2= has generic name (help)
Party political offices
Preceded by Chairman of Reform UK
11 July 2024 – present
Incumbent