Yours (Russell Dickerson song)

"Yours" is a song recorded by American country music singer Russell Dickerson for his debut studio album of the same name (2017). Dickerson co-wrote the song with Parker Welling and its producer, Casey Brown. The song was first released independently to digital retailers and online streaming services on July 23, 2015. After Dickerson signed to the then-newly created record label Triple Tigers,[1] he released the single to American country radio on April 24, 2017.[2]

"Yours"
Single by Russell Dickerson
from the album Yours
ReleasedJuly 23, 2015 (2015-07-23)
GenreCountry pop
Length3:36
LabelTriple Tigers
Songwriter(s)
  • Russell Dickerson
  • Parker Welling
  • Casey Brown
Producer(s)Casey Brown
Russell Dickerson singles chronology
"Green Light"
(2012)
"Yours"
(2015)
"Blue Tacoma"
(2018)
Music video
"Yours" on YouTube

"Yours" received generally positive reviews from music critics, and in 2016 it was named the top new wedding song of the year by The Knot.[3] The song became a minor sleeper hit in the United States, entering the Billboard Country Airplay chart in May 2017, one year and ten months after its initial release. As of August 13, 2021, "Yours" has sold over 2 million copies and is certified 3x Multi-Platinum by the RIAA.[4][5]

Critical reception

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Billy Dukes of Taste of Country wrote that "strong lyrics and a professional approach round out a great vocal performance."[6] Maggie Seaver of The Knot wrote that "Yours" is "sweet, powerful and straight from the heart," making it "everything a first dance song should be."[3] Chuck Dauphin of Sounds Like Nashville named "Yours" the highlight of the EP, writing that Dickerson "proves himself to be a vocalist of strength here" and "definitely hits the mark" with the track.[7]

The song placed at number one on The Knot's 2016 list of top new wedding songs.[3]

Commercial performance

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"Yours" was the seventy-eighth best-selling country song in the United States for the week of August 24, 2015.[8] It sold 5,000 copies in its first two weeks.[8] The song debuted and peaked at number 43 on the official Billboard Country Digital Songs chart, the sales component of the Hot Country Songs chart, dated October 3, 2015.[9] By November 2016, the song had sold over 125,000 copies in the United States.[10] In April 2017, Nash Country Weekly reported that "Yours" had been streamed over 30 million times.[2] Upon its release as a radio single in 2017, "Yours" entered the Country Airplay chart dated May 13, 2017 at number 57.[11] It reached number one on the chart dated January 27, 2018. The single was certified Gold by the Recording Industry Association of America on August 8, 2017, Platinum on January 18, 2018, and 2x Multi-Platinum on March 29, 2019.[5] As of March 2018, the song has sold 433,000 copies in the US.[4]

Music video

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An accompanying music video was directed by Dickerson's wife, Kailey Dickerson, and produced on an approximate budget of six dollars.[12] It was filmed through the back hatch of the Dickersons' SUV as a friend drove the vehicle down a road in west Nashville, Tennessee, while Russell walked behind.[13] They were originally "just shooting test footage," but after a storm that arrived shortly after filming began gave the video a unique effect, Dickerson stuck with the concept.[12] The video was shot in black and white to prevent the vehicle's brake lights from casting a red glow on Dickerson and compromising the visual.[13] The video premiered on Dickerson's YouTube channel on June 29, 2015.[14]

Charts

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Certifications and sales

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Region Certification Certified units/sales
United States (RIAA)[5] 3× Platinum 433,000[4]

Release history

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Country Date Format Label Ref.
United States July 23, 2015 Digital download Russell Dickerson [24]
Streaming [25]
Worldwide January 18, 2016 Digital download (as part of Yours EP) Dent [26]
United States April 24, 2017 Country radio Triple Tigers [2]

References

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  1. ^ Roland, Tom (October 11, 2016). "Thirty Tigers Partners With Sony, Triple 8 to Form Triple Tigers Records". Billboard. Prometheus Global Media. Retrieved May 2, 2017.
  2. ^ a b c Casey, Jim (April 24, 2017). "After More Than 30 Million Streams, Russell Dickerson Is Ready for You to Hear "Yours" on Country Radio". Nash Country Weekly. American Media. Retrieved May 2, 2017.
  3. ^ a b c Seaver, Maggie. "New Top Wedding Songs of 2016". The Knot. XO Group. Retrieved May 2, 2017.
  4. ^ a b c Bjorke, Matt (March 13, 2018). "Top 30 Digital Country Singles Sales Chart: March 13, 2018". Roughstock. Retrieved May 3, 2018.
  5. ^ a b c "American single certifications – Russell Dickerson – Yours". Recording Industry Association of America. Retrieved October 10, 2021.
  6. ^ Dukes, Billy (April 6, 2017). "ToC Critic's Pick: Russell Dickerson, 'Yours' [Listen]". Taste of Country. Townsquare Media. Retrieved May 2, 2017.
  7. ^ Dauphin, Chuck (January 19, 2016). "EP Review: Russell Dickerson's 'Yours'". Sounds Like Nashville. SpinMedia. Retrieved May 2, 2017.
  8. ^ a b Bjorke, Matt (August 24, 2015). "Top 30 Digital Country Singles chart for August 24, 2015". Roughstock. Retrieved May 2, 2017.
  9. ^ "Russell Dickerson – Chart history". Billboard Country Digital Songs for Russell Dickerson. Retrieved May 2, 2017.
  10. ^ Bjorke, Matt (November 1, 2016). "Top 30 Digital Singles Sales Report: November 1, 2016". Roughstock. Retrieved May 2, 2017.
  11. ^ "Country Airplay: The Week of May 13, 2017". Billboard. Retrieved May 2, 2017.
  12. ^ a b Thompson, Gayle (March 1, 2017). "Story Behind the Song: Russell Dickerson, 'Yours'". The Boot. Townsquare Media. Retrieved May 2, 2017.
  13. ^ a b "Billboard Country Update" (PDF). Billboard. Prometheus Global Media. May 1, 2017. p. 16. Retrieved May 2, 2017.
  14. ^ GETTIN' RUSSELLED (June 29, 2015). ""Yours" // OFFICIAL VIDEO // Russell Dickerson" (video). YouTube. Retrieved May 2, 2017.
  15. ^ "Russell Dickerson Chart History (Canadian Hot 100)". Billboard. Retrieved February 13, 2018.
  16. ^ "Russell Dickerson Chart History (Canada Country)". Billboard. Retrieved February 5, 2018.
  17. ^ "Russell Dickerson Chart History (Hot 100)". Billboard. Retrieved January 23, 2018.
  18. ^ "Russell Dickerson Chart History (Country Airplay)". Billboard. Retrieved January 22, 2018.
  19. ^ "Russell Dickerson Chart History (Hot Country Songs)". Billboard. Retrieved January 23, 2018.
  20. ^ "Hot Country Songs – Year-End 2017". Billboard. Retrieved April 24, 2020.
  21. ^ "Country Airplay – Year-End 2018". Billboard. Retrieved December 7, 2018.
  22. ^ "Hot Country Songs – Year-End 2018". Billboard. Retrieved December 7, 2018.
  23. ^ "Radio Songs - Year-End". Billboard. 2018. Archived from the original on October 10, 2021. Retrieved May 10, 2022.
  24. ^ "Play & Download Yours (Single) by Russell Dickerson". Napster. Retrieved May 2, 2017.
  25. ^ Russell Dickerson (January 14, 2016). "Russell Dickerson - Posts" (photo). Facebook. Retrieved May 2, 2017.
  26. ^ "Yours EP - Russell Dickerson | Credits". AllMusic. Retrieved May 2, 2017.