Wikipedia:WikiProject Wikidemia/Fundraising/References

This is a very incomplete list of papers (mostly by economists) that have used randomized evaluations to study optimal fundraising appeal designs.

who deign to site some psych papers, saying, "Research in psychology and marketing has long used field experiments in studying charitable giving (for a review, see Weyant, 1996). Influence techniques studied include foot-in-the-door, door-in-the-face, low-ball, and legitimization-of-small-donation. The results, however, are mixed; some techniques show positive effects (e.g. Brockner, Guzzi, Kane, Levin & Shaplen, 1984), while others show no effects (e.g. Fraser, Hite & Sauer, 1988)."

  • http://webuser.bus.umich.edu/feinf/research/Published/Desmet,_Feinberg_(2003)_-_Ask_and_ye_shall_receive.pdf
  • Landry, Craig, Andreas Lange, John A. List, Michael K. Price, and Nicholas Rupp. "Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment,” Quarterly Journal of Economics, (2006), 121 (2): 747-782.
  • List, John A. and Lucking-Reiley, David. “The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign,” Journal of Political Economy (2002), 110(1): 215-233