We Go Up (NCT Dream song)

"We Go Up" is a song recorded by South Korean boy band NCT Dream, the youth-oriented unit of the group NCT under the management of SM Entertainment, as the lead single for their third homonymous extended play. It was digitally released by SM Entertainment, with Dreamus as the South Korea distributor, along with its music video on August 30, 2018.

"We Go Up"
Single by NCT Dream
from the EP We Go Up
Language
ReleasedAugust 30, 2018 (2018-08-30)
StudioSM Studios, Seoul, South Korea
GenreHip-hop
Length3:03
Label
Songwriter(s)
Producer(s)
NCT Dream singles chronology
"GO"
(2018)
"We Go Up"
(2018)
"Candle Light"
(2018)
NCT singles chronology
"Chain"
(2018)
"We Go Up"
(2018)
"Regular"
(2018)
Music video
"We Go Up" on YouTube

Background and release

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In August, SM Entertainment announced that NCT Dream would release a new EP, We Go Up, on September 3.[1] It was also announced that this would have been Mark's last comeback, due to him graduating from the group in the following December.[2] On August 22, the "timeline" for the comeback was revealed. On August 29, 2018, the teaser for the music video was released.[3]

Composition

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"We Go Up" was written by Kenzie and Mark. The former also participated in the production alongside Andrew Bazzi, MZMC, Michael Woods (Rice N' Peas) and Kevin White (Rice N' Peas). Rice N' Peas also worked on the arrangement.[4] Musically, the song is described as a "retro vibe", hip-hop track with "tinny percussion and booming bass" that "drive the track as the members serve up swaggering raps and harmonious vocals".[5]

Commercial performance

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"We Go Up" debuted at number 73 on the Gaon Digital Chart for the week September 8, 2018, making it the group's highest-charting song to date.[6] It also placed at number 12 on the Download Chart.[7] The song debuted on the US World Digital Song Sales chart at number 11 and on the K-Pop Hot 100 at number 7.[8][9]

Music video

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The music video for "We Go Up" focuses heavily on the choreography and shows the group enjoying summer and playing around. Eccentric motifs like bubbles and rocket ships are also included.[5]

Charts

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Weekly chart performance for "We Go Up"
Chart (2018) Peak
position
South Korea (Gaon)[6] 73
South Korea (K-pop Hot 100)[9] 7
US World Digital Song Sales (Billboard)[8] 11

Sales

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Sales for "We Go Up"
Region Sales
United States 1,000[10]

Release history

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Release history and formats for "We Go Up"
Region Date Format Label
Various August 30, 2018

Credits and personnel

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Credits adapted from album's liner notes.[11]

Studio

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  • SM LVYIN Studio – recording, digital editing
  • The Vibe Studio – recording
  • doobdoob Studio – digital editing
  • SM Big Shot Studio – engineered for mix
  • SM Yellow Tail Studio – mixing
  • Sterling Sound – mastering

Personnel

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References

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  1. ^ Sung, Ji-eun (August 16, 2018). "NCT Dream will drop their next EP on Sept. 3". Korea JoongAng Daily. Archived from the original on 2020-07-03. Retrieved 2021-10-07.
  2. ^ Jeong, Ji-won (August 26, 2018). "[공식입장] NCT 마크, 올해 마지막으로 NCT DREAM 졸업…졸업송 수록". OSEN (in Korean). Archived from the original on 2021-01-14. Retrieved 2021-10-07.
  3. ^ Lee, Hye-rang (August 23, 2018). "NCT DREAM, 'Go Up' 컴백 카운트다운 돌입..오늘(23일) 첫 티저 공개". Herald Pop (in Korean). Archived from the original on 2021-10-07. Retrieved 2021-10-07.
  4. ^ "We Go Up". Melon (in Korean). Archived from the original on 2021-10-03. Retrieved 2021-10-03.
  5. ^ a b Herman, Tamar (August 31, 2018). "NCT Dream's 'We Go Up' Music Video: Watch". Billboard (in Korean). Archived from the original on 2018-09-01. Retrieved 2021-10-03.
  6. ^ a b "2018년 36주차 Digital Chart". Archived from the original on 2018-09-13. Retrieved 2021-09-28.
  7. ^ "2018년 36주차 Download Chart". Archived from the original on 2018-09-13. Retrieved 2021-10-03.
  8. ^ a b "NCT Dream Chart History: World Digital Song Sales". Billboard. Archived from the original on 2020-06-12. Retrieved 2021-09-28.{{cite magazine}}: CS1 maint: unfit URL (link)
  9. ^ a b "NCT Dream Chart History: Billboard K-pop 100". Billboard. Archived from the original on 2021-05-20. Retrieved 2021-09-28.{{cite magazine}}: CS1 maint: unfit URL (link)
  10. ^ Benjamin, Jeff (September 14, 2018). "NCT Dream Score Second Top 5 Entry on World Albums, Debut on Heatseekers Chart". Billboard (in Korean). Archived from the original on September 14, 2018. Retrieved 2021-10-07.
  11. ^ NCT Dream (2018). We Go Up (photobook). South Korea: SM Entertainment; Dreamus. Credits.