Waynes, formerly known as Wayne's Coffee[1] is a Swedish-based coffeehouse chain founded in Stockholm in 1994. It is now owned by Tank & Rast, and through its franchising model, it has coffeehouses in multiple countries in Europe and Asia.
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| Company type | Private |
|---|---|
| Industry | Restaurants |
| Founded | 1994 in Stockholm, Sweden |
| Parent | Tank & Rast mbH |
| Website | www |
Overview
editWayne's Coffee was founded in 1994 in Stockholm, Sweden[2] with the aim to offer an authentic Swedish fika experience.[2] Wayne's Coffee is certified organic by KRAV in Sweden[3] and the Rainforest Alliance internationally.[4] Hailed as the "Swedish version of Starbucks,"[5] Wayne's Coffee introduced a franchise model in 1997 that enabled it to expand to 150 locations in eight countries.[6][7]
In 2018, Wayne's Coffee was bought by German motorway services company Tank & Rast.[2] Founder Anders Stål was subsequently replaced as Wayne's Coffee CEO by Mats Hörnell.[2] In 2017, Wayne's Coffee won Svenska Franchise Föreningen's (The Swedish Franchise Association) Franchise Chain of the Year award.[8]
Locations
editEurope
editWayne's Coffee has over 50 coffeehouses in Sweden,[citation needed] and the coffeehouses aim to have similar styling throughout the country.[9] In 1999, Wayne's Coffee opened up coffeehouses in Finland, the first country outside Sweden to get Wayne's Coffee branches.[10] Wayne's Coffee had around locations in Finland until 2012, when franchisee Restamax (now known as NoHo Partners) gave up their licence to operate under the Wayne's Coffee brand name.[11][12] Later in the year, Wayne's Coffee opened new coffeehouses in Finland,[11] including in the Matkus shopping center in Kuopio and Tampere.[11][12]
In December 2017, Wayne's Coffee opened its first coffeehouse in the United Kingdom in Kensington, London.[2] In 2018, it opened a branch in Ilford.[13] In 2019, Wayne's Coffee opened a location in Manchester, their first in Northern England.[citation needed] In the same year, Wayne's Coffee started importing tea from the London Tea Exchange, who are believed to be the world's largest premium tea company.[14]
In Europe, Wayne's Coffee also has coffeehouses in Norway,[15] Germany, the Netherlands,[3] and Cyprus.[citation needed]
Asia
editIn 2010, Wayne's Coffee opened up a store in Riyadh, Saudi Arabia. In 2018, Wayne's Coffee opened a coffeehouse in Ho Chi Minh City, Vietnam. It was the first Wayne's coffeehouse in Asia (excluding the Middle East).[3] By the end of 2018, Wayne's had seven stores in Vietnam.[8] In 2019, Wayne's Coffee opened up a store in Shanghai, China.[8] In Asia, Wayne's Coffee also has coffeehouses in Jordan[citation needed] and Oman.[3]
See also
edit
References
edit- ^ "Historical moments". Waynes.
- ^ a b c d e "Swedish chain Wayne's Coffee bought out by German travel giant". Verdict Food Service. 2 February 2018. Retrieved 8 June 2020.
- ^ a b c d "Fika culture and organic materials: Wayne's Coffee is going to triumph". Vir.com.vn. 15 June 2018. Retrieved 8 June 2020.
- ^ "The Scandinavian market potential for coffee". Center for the Promotion of Imports. 15 January 2020. Retrieved 8 June 2020.
- ^ Oleson, Elisabet (2006). Adventure Guide to Sweden. Hunter Publishing. p. 62. ISBN 9781588435521.
- ^ "Change of ownership for coffee chain that recently broke into UK market". Food Service Equipment Journal. 6 February 2018. Retrieved 8 June 2020.
- ^ Salberg, Carl Arthur (2017). International Marketing: Strategy development and implementation. Routledge. ISBN 9781351732895.
- ^ a b c "Wayne's Coffee makes Chinese debut". Insider Retail. 26 February 2019. Retrieved 8 June 2020.
- ^ Wee, Lionel (2015). The Language of Organizational Styling. Cambridge University Press. p. 85. ISBN 9781316194928.
- ^ "Wayne's Coffee grows with new German owner". My News Desk. 1 February 2018. Retrieved 8 June 2020.
- ^ a b c "Wayne's Coffee to re-enter Finland". Helsinki Times. 20 August 2012. Retrieved 8 June 2020.
- ^ a b "Wayne's Coffee chain makes comeback in Kuopio and Tampere". Yle.fi. 20 August 2012. Retrieved 8 June 2020.
- ^ "Swedish coffee shop Wayne's Coffee to open in Ilford next year". Ilford Recorder. 14 December 2017. Retrieved 8 June 2020.
- ^ "Export Success Brewing for London Tea Exchange". UMI. 15 March 2019. Retrieved 8 June 2020.
- ^ Lloyd, Caroline; Payne, Jonathan (2016). Skills in the Age of Over-qualification: Comparing Service Sector Work in Europe. Oxford University Press. p. 161. ISBN 9780199672356.