WMSO

WMSO
Southaven, Mississippi;
Broadcast area	Memphis metropolitan area
Frequency	1240 kHz
Branding	El Gallo 104.1
Programming
Format	Regional Mexican
Ownership
Owner	Flinn Broadcasting; (Arlington Broadcasting Company);
Sister stations	KXHT, WGSF, WHBQ, WHBQ-FM, WIVG, WMPS
History
First air date	1990; 34 years ago
Former call signs	WAVN (1989–1996); WBLZ (1996); WAVN (1996–2019);
Technical information
Licensing authority	FCC
Facility ID	2801
Class	C
Power	580 watts unlimited
Transmitter coordinates	34°58′57.0″N 90°0′45.0″W / 34.982500°N 90.012500°W
Translator(s)	104.1 W281BR (Memphis, TN)
Links
Public license information	Public file; LMS;

WMSO (1240 AM) is a regional Mexican format broadcast radio station licensed to Southaven, Mississippi, serving Metro Memphis. WMSO is owned and operated by Flinn Broadcasting.^[2]

History edit

On May 13, 2019, WMSO changed their format from southern gospel to urban oldies, branded as "Memphis Soul 104.1".^[3]

On June 8, 2020, WMSO changed their format from urban oldies to classic hip hop, branded as "Bumpin 104.1".^[4]

On November 13, 2023, WMSO changed their format from urban adult contemporary and gospel to regional Mexican, branded as "El Gallo 104.1".^[5]

FM translator edit

WMSO programming is relayed to an FM translator, which gives the listener the choice of FM with higher quality stereophonic sound. The translator is owned by Arlington Broadcasting Company.