WMGI (100.7 FM) is a radio station owned by Midwest Communications, Inc. in Terre Haute, Indiana.[1] The studios are located at 925 Wabash Avenue in Terre Haute.
 | |
| Broadcast area | Terre Haute metropolitan area |
|---|---|
| Frequency | 100.7 MHz |
| Branding | 100.7 Mix FM |
| Programming | |
| Format | Contemporary hit radio |
| Ownership | |
| Owner |
|
| WWVR, WBOW, WTHI-FM, WIBQ | |
| Technical information | |
| Facility ID | 6828 |
| Class | B |
| ERP | 50,000 watts |
| HAAT | 149 meters |
| Links | |
| Website | mymixfm.com |
History edit
On December 31, 1994, WMGI dropped soft adult contemporary for country music as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to Top 40 as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "What Is Love" by Haddaway. Ratings doubled and WMGI was second to WTHI-FM. In fact, WMGI had over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on April Fool's Day, at a time when he was still testifying in the O.J. Simpson trial.[2]
References edit
- ^ "FM Query Results -- Audio Division (FCC) USA".
- ^ Carter, Kevin (September 9, 1995). "Top 40 Boomerangs Back To Terre Haute On WMGI". Billboard. Vol. 107, no. 38. p. 118.
External links edit
- WMGI in the FCC FM station database
- WMGI in Nielsen Audio's FM station database
39°27′22″N 87°28′52″W / 39.456°N 87.481°W
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