WCEO

For former television station known as WCEO, see WMFD-TV.

WCEO (840 AM, "La Raza") is a Regional Mexican radio station located in Columbia, South Carolina, United States. The station is licensed by the Federal Communications Commission (FCC) to broadcast during daytime hours only (sunrise to sunset) with a power of 50,000 watts.

WCEO

Columbia, South Carolina
Broadcast area	South Carolina
Frequency	840 kHz
Branding	La Raza 840
Programming
Format	Regional Mexican
Affiliations	Charlotte FC
Ownership
Owner	Norsan Broadcasting WCEO, LLC
History
First air date	January 1, 1994
Former call signs	WCTG (1988–2000) WCEO (2000–2004) WSCQ (2004)
Technical information
Licensing authority	FCC
Facility ID	54466
Class	D
Power	50,000 watts day
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	WCEO Online

History

840 AM originally signed on January 1, 1994, as WCTG with a Christian/Talk format using programming from USA Radio Network. The format had failed to make a splash in the ratings and was adjusted to a secular Talk format. The station became WCEO in November 2000, but the Talk format continued. Eventually, Spanish-language programming was added on weekends under time broker agreements.

In late November 2004, WCEO briefly changed format to Adult Standards as "Sunny 840", acquiring the callsign WSCQ in the process (WSCQ was used on 100.1 in the Columbia market for many years before becoming WXBT in early 2004). However, this arrangement lasted less than a month before the station changed again to Spanish Contemporary as "La Tremenda", reclaiming the WCEO call letters in the process.

WCEO must leave the air from sunset to sunrise to protect clear-channel WHAS in Louisville, Kentucky.

The station is owned by Norsan Broadcasting WCEO, LLC.

External links

• La Raza 840 Facebook
• Facility details for Facility ID 54466 (WCEO) in the FCC Licensing and Management System
• WCEO in Nielsen Audio's AM station database