Fábrica de Produtos Alimentícios Vigor S.A., simply known as Vigor, is a Brazilian dairy and food company headquartered in São Paulo. It is the sixth largest dairy company in Brazil. The company is a subsidiary of Mexican dairy firm Grupo Lala.

Fábrica de Produtos Alimentícios Vigor S.A.
Company typeSubsidiary
IndustryFood processing
Founded1917; 107 years ago (1917)
Headquarters,
Area served
Brazil
Key people
Eduardo Martins dos Reis (Chairman and CEO)
ProductsMilk and dairy products
RevenueIncrease US$ 750 million (2018)[1]
ParentGrupo Lala
SubsidiariesDan Vigor
Websitewww.vigor.com.br

Still specializing in UHT milk and milk derivatives (varieties of yogurt, cheese, butter, ice cream, etc.), the company also has an interest in fruit juices, pasta, sauce and vegetable fats and oils. These products are distributed under well-known brand names such as Vigor, Leco, Danubio, Faixa Azul, Serrabella, Amélia, Franciscano, Carmelita e Mesa.

Through the synergy and experience of JBS in exports of meat and hides, the existing export markets and dairy out of Brazil, such as cream cheese and curd, which are exported to Europe, Egypt, Angola, Cape Verde and Russia.

Industrial units

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Vigor has 7 industrial plants located in 4 Brazilian states, they are São Paulo, Minas Gerais, Paraná and Goiás, the industrial plants are located in:

Competitors

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The company is the sixth largest milk producer company in Brazil[citation needed], and have many major competitors such as the Brazilians LBR - Lácteos Brasil, BRF and multinationals such as Nestlé, Danone and Parmalat.

References

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  1. ^ "Vigor Alimentos terá novo presidente".
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