Valarie Zeithaml

Valarie A. Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithaml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds."

Valarie Zeithaml
Title	David S. Van Pelt Family Distinguished Professor of Marketing
Academic work
Discipline	Marketing
Sub-discipline	Services marketing, Service quality
Institutions	UNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill
Notable works	Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

Selected publications

Books

• Zeithaml, Valarie (2007). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. Harvard Business School Press.

External links

• UNC profile