Prx.pratik

Brief Introduction- T 10 Gully Cricket

T-10 Gully Cricket- Ab Har Koi Khelega is a connect with cricket at the Grass root level translating into communication with the masses from a handshaking distance Aimed at aspiring cricketers in the age group of 15-24 ,quintessentially from Tier 2 & 3 towns ,this talent hunt is fast assuming the status of a godsend for the small town cricketers. H.U.L was the presenting sponsor with Pepsi as the Pouring Partner during season 1 staged in Jan-Feb 2009 . 'Season 2 conducted during Jan / March 2010 saw the advent of various partners like Go Air , Sail , Cricket Today , Yuva etc . Season 2 was played under lights at the grounds of Jan nayak ch . Devi Lal Vidyapeeth , Sirsa during Jan-March 2010 .

''10 Overs a side fast paced game with a match duration of 90 minutes played by Non –First class cricketers ,T-10 has not only mesmerised the Indian audiences but also commands the potential of turning into truly a Global Sporting phenomenon .The cricket connoisseurs have loved the game for its laid back and languid nature but that has also been responsible for keeping the fast food generation of countries like U.S.A at a distance , but this 90 minutes exciting format of cricket completely offsets that sentiment . The Bollywood Youth icon Riteish Deshmukh as its brand ambassador complements the exuberance the format embodies.Bollywood actors Sanjay Dutt , Divya Dutta , Rajpal Yadav ,Jimmy Shergill & Prachi Desai as the owners of Sirsa Gullies , Ludhiana Gullies , Kanpur Gullies , Jalandhar Gullies & Surat Gullies respectively add to the rustic nature of the contest .

The game is enriched by some very interesting rules like Power over , in which runs scored off the bat are doubled . 

Then there is Tenner in which consecutive six fetches ten runs and is hence termed a Tenner . Hypothetically speaking , six consecutive sixes hit in a power over will fetch 112 runs . Isn’t that exciting ?

The recently introduced franchise model has already seen a lot of excitement as it caters to a TG for whom perceived value is of prime concern . An opportunity to connect with masses thru grass root cricket with spin offs like fan clubs etc holds considerable value for the franchisees . That a franchisee would break even in the first few years of association augurs well for the longevity of the concept and would help create a strong battery of like minded stakeholders . More significantly , the franchisee would be seen as promoting talent in his hometown and stands to gain considerable prestige .

A huge amount of hunger among the participants ,Media and the crowds was on display in these towns during the two seasons conducted in 2009 & 2010 . The increasing significance of tier 2 & 3 towns in terms of growth in no. of HH’s and purchasing power catalyses the effect of T-10 Gully Cricket ,whose season 3 would commence in the month of July /August later this year culminating with live telecast in the last quarter of this calendar year .

It must be noted that majority of the players who excelled hailed from villages and far flung areas , like 17 year old Suraj Kumar , whose father runs a small tea shop in choughatti in Punjab , Gurjit Shergill from Jamsher village , again Punjab , Paresh Bamania , the tall left hand all rounder from Nani daman , Mitul Shekhar from Gola bazaar in Gorakhpur district , Dinesh Yadav from Aurachari in U.P , Vikas Lamba from sukhaini mear Hissar in Haryana ,Manoj Kumar from Baba Ladana Village , Kaithal District .

It must also be underlined that players like Manvendra singh who captained Kanpur in season 1 and his performances during season I catapulted him to the district team also hailed from todakpur village in U.P and so did Nilesh Patel from Besangaon in Gujart who was given a trial by Sachin Tendulkar last year .

T-10 Gully Cricket is constantly endeavoring to create cricketing heroes from the small regional pockets , some of whom could go on to become national icons in the time to come .The selection committee of T-10 ,comprising of Mahaguru and chaired by Charu Sharma would soon be announcing an all star xiv who would be sent across the country and also overseas to participate in tournaments .This would provide them with the much needed exposure and instill confidence in them to perform at higher grades of cricket .

Reasonable Communications Pvt Ltd , launched in the year 1991,which owns the IPR of the concept is co-owned by its two Directors , Ashok Wadhwa & Anoop Wadhwa who have between them over 40 years of experience in Media Business .The company is looking at broadbasing the concept by including teams from south , giving better representation to east and also inviting foreign participation in particular from U.S.A .

The company intends to enter the mindspace of the audiences by investing on communications and also on the cricketing infrastructure like manpower and owned cricket stadiums with day night facilities .

The objective of the concept is to discover talent from the inconspicuous omnipresent underbelly of Indian cricket – the glorious gullies, which is also a metaphor for far flung nooks and corners of the nation . It aims to provide opportunity to aspiring young cricketers to showcase their skills in front of large crowds and be seen live on television.

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