Gavinod9

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Climate Outreach

Climate Outreach are a climate communications organisation established in 2004 as a local campaign group, they have since become Europe's specialists in communicating around climate change. Their aim is to allow people to understand climate change in relation to their own values and allow them to act in response to this.

They combine academic research with practical experience to support non-governmental organisations, businesses, governments and grass-roots organisations in communicating their message around climate change and encouraging others to take action on the issue.

As an organisation Climate Outreach specialises in reaching audiences that traditionally are not engaged in climate change, these range from centre-right voters to people of faith to trade unions and refugee/human rights organisations.

Their work stems from findings that the majority of people are not engaged by traditional environmental campaign tactics nor are they persuaded by the scientific evidence. Climate Outreach instead works to communicate with people based on their intrinsic values and allow them to decide what the issue means to the individual.

Origins

Climate Outreach was founded in 2004 by George Marshall and Richard Sexton in Oxford.