Yuanlong.zhou

Hi, my name is yuanlong zhou. And I am from China. Now I am at Loughborough University.This is my first time to use Wikipedia. Hope everything is fine!

Hi, can you sign on to wp:Loughborough University page please? You need to type 4 0f "~" as that will create your signature Victuallers (talk) 15:57, 28 February 2018 (UTC)

Digital marketing

The digital marketing strategy of Dell includes three aspects. For the first thing, digital marketing shows the main characteristic and advantage of products ^[1]. Take the product of XPS13 as an example, Dell established cooperation relationship with Tencent. It is the most popular social networking software in China. Dell has done advertisement through this software. The users can know the product information in the Qzone. Furthermore, it chooses the Chinese stars such as Chen guanxi and Wu xiubo to endorse the products in Tencent. when the users use QQ, they are easy to see the product information and the product story of XPS13 from the internet.

Dell established cooperation relationship with MT mobile Terminal in 2006 ^[2]. For those people who are the consumers of mobile, Dell can send the product information to them through the network terminal. Through the mobile terminal, it can send the text link of products to consumers to promote the awareness of products. ^[3]. Such as for the AURORA R7, since the products enter into market, due to the high price level, lots of customers did not choose this kind of products. Through the mobile terminal, Dell sends the advantage and detail of products to customers which effectively increases the sales of this kind of product.

References

^ Johnstone, B.; et al. (2010). "Remembering Dell. Language in Society": , 39(3), pp. 307-315. {{cite journal}}: Cite journal requires |journal= (help); Explicit use of et al. in: |first1= (help)
^ Fields, G (2006). Innovation, Time, and Territory: Space and the Business Organization of Dell Computer. Economic Geography,. p. 82(2), pp. 119-146.{{cite book}}: CS1 maint: extra punctuation (link)
^ Spyropoulou, N.; et al. (2013). Mobile Permission Marketing: Framing the Market Inquiry. International Journal of Electronic Commerce,. p. 8(1), pp. 55-79. {{cite book}}: Explicit use of et al. in: |first1= (help)

[1] Johnstone, B.; et al. (2010). "Remembering Dell. Language in Society": , 39(3), pp. 307-315. {{cite journal}}: Cite journal requires |journal= (help); Explicit use of et al. in: |first1= (help)

[2] Fields, G (2006). Innovation, Time, and Territory: Space and the Business Organization of Dell Computer. Economic Geography,. p. 82(2), pp. 119-146.{{cite book}}: CS1 maint: extra punctuation (link)

[3] Spyropoulou, N.; et al. (2013). Mobile Permission Marketing: Framing the Market Inquiry. International Journal of Electronic Commerce,. p. 8(1), pp. 55-79. {{cite book}}: Explicit use of et al. in: |first1= (help)

[1]

[2]

[3]