Marc Bruff Ó Coileáin, is an Irish-American businessman. Also known in the USA as Mark B. Collins, Ó Coileáin is the owner of The Super Critical Group of companies. The Super Critical Group is one of the largest marketing & media groups in the new cannabis industry in North America.
The Super Critical Group contains the brands Super Critical Brands, a global marketing agency supporting cannabis and a number of other ancillary businesses in marketing and media. Previously, he was a member of the executive team at CFN Media where Marc worked with the leading companies in cannabis helping them to raise capital.
Marc was born in Manhattan in 1970, to an Irish-American family of writers and publishers. His family moved to Ireland when he was 10 years old. He completed his education in Ireland at University College Dublin. At UCD, Mark was elected twice as a leader of the Student's Union where he was the student social & cultural entertainment, a paid sabbatical role. From there, Mark graduated with honors and started working at Procter & Gamble in their European marketing department.
After P&G, Marc joined Kraft Foods International where he was responsible for opening new emerging markets in Europe and the Middle East. After assignments in TimeWarner as Global Marketing Director of CNN and Divisional Managing Director at JDE, he joined the cannabis industry in 2016 and has been highly active ever since as both a business man and advocate of cannabis.
Mark is a lifetime member of the Arcview Investor Group, a consultant with the Last Prisoner Project and a board member of various cannabis companies in both North America and Europe. His recent publication Nespresso What Else, won the 2017 business case study awardhttps://www.thecasecentre.org/educators/casemethod/awards/presentations/2017/StrategyandGeneralManagement