User:Viriditas/Aloha shirt

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Topic for October WPHawaii newsletter
- In progress
  - Start > B > GA

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Sandbox

Aloha Week

In 1946, the Honolulu Chamber of Commerce funded a study of aloha shirts and designs for comfortable business clothing worn during the hot Hawaiian summers. The City and County of Honolulu passed a resolution allowing their employees to wear sport shirts from June–October. City employees were not allowed to wear aloha shirts for business until the creation of the Aloha Week festival in 1947. The Aloha Week festival was motivated by both cultural and economic concerns: First held at Ala Moana Park in October, the festival revived interest in ancient Hawaiian music, dancing, sports, and traditions. There was a holoku ball, a floral parade, and a makahiki festival attended by 8,000 people. Economically, the week-long event first attracted visitors during October - traditionally a slow month for tourism - which benefitted the Hawaiian fashion industry as they supplied the muʻumuʻu and aloha shirts worn for the celebration.^[1] Aloha Week expanded in 1974 to six islands, and was lengthened to a month. In 1991, Aloha Week was renamed to Aloha Festivals.^[2]

In the end, Aloha Week had a direct influence on the resulting demand for alohawear, and was responsible for supporting local clothing manufacturing: locals needed the clothing for the festivals, and soon people in Hawaii began wearing the clothing in greater numbers on more of a daily basis. Hawaii's fashion industry was relieved, as they were initially worried that popular clothing from the mainland United States would eventually replace aloha attire.^[3]

Aloha Friday

(insert Arthur 2000 here)

In 1962, a professional manufacturing association known as the Hawaiian Fashion Guild began to promote aloha shirts and clothing for use in the workplace, particularly as business attire. In a campaign called "Operation Liberation", the Guild distributed two aloha shirts to every member of the Hawaii House of Representatives and the Hawaii Senate. Subsequently, a resolution passed in the Senate recommending aloha attire be worn throughout the summer, beginning on Lei Day.^[4] The wording of the resolution spoke of letting "...the male populace return to 'aloha attire' during the summer months for the sake of comfort and in support of the 50th state's garment industry."^[5]

In 1965, Bill Foster, Sr., president of the Hawaii Fashion Guild, led the organization in a campaign lobbying for "Aloha Friday", a day employers would allow men to wear aloha shirts on the last business day of the week a few months out of the year.^[5]

(insert Fujii 2006 here with Feldman info)

Aloha Friday officially began in 1966,^[6] and young adults of the 1960s embraced the style, replacing the formal business wear favored by previous generations. By 1970, aloha wear had gained acceptance in Hawaii as business attire for any day of the week. ^[4]

Hawaii's custom of Aloha Friday slowly spread east to California, continuing around the globe until the 1990s, when it became known as Casual Friday.^[4]^[5] Today in Hawaii, alohawear is worn as business attire for any day of the week, and "Aloha Friday" is generally used to refer to the last day of the work week.^[4] Now considered Hawaii's term for TGIF,^{[citation needed]} the phrase has become immortalized by Kimo Kahoano and Paul Natto in their 1982 song, "It's Aloha Friday, No Work 'til Monday",^[7] heard every Friday on Hawaii radio stations across the state.^{[citation needed]}

References

^ Arthur 2000, p. 34-35.
^ "A Cultural Showcase of Hawaii". Aloha Festivals. Hawaii Tourism Authority. 2006. Retrieved 2008-04-09.
^ Arthur 2000, p. 39.
^ ^a ^b ^c ^d Brown & Arthur 2002, p. 78-79.
^ ^a ^b ^c Hope & Tozian 2000, p. 45.
^ Mufi Hannemann: "When the board of directors of the Chamber of Commerce of Hawai'i voted in favor of Aloha Friday in 1966, they were acknowledging a sentiment widespread in our Island home: that we don't have to dress like Mainlanders to be taken seriously. Now the rest of the nation has caught some of the Aloha Friday spirit with 'Casual Fridays.'"
^ Brown 2007

Bibliography

Arthur, Linda B. (2000). Aloha Attire: Hawaiian Dress in the Twentieth Century. Schiffer Publishig Ltd. ISBN 0-7643-1015-1.
- Author info: Dr. Linda B. Arthur, Associate Professor of Textiles and Clothing, Curator of CTAHR Ethnic Costume Collection, University of Hawaii at Manoa. Aloha Attire is used as a textbook in her course.

Brown, DeSoto (2002). The Art of the Aloha Shirt. Island Heritage Publishing. ISBN 0-89610-406-0. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
- Author info: DeSoto Brown, Hawaiiana collector and author of four books. Dr. Linda B. Arthur, as above.
Brown, J. J. (Sep 9, 2007). "Did you ever wonder?". The Gazette (Colorado Springs). Retrieved 2008-04-10.
Fujii, Jocelyn (2006). Tori Richard: The First Fifty Years. Tr Press. ISBN 0978546601.
- Author info: Author of ten books, journalist, columnist

Hope, Dale (2000). The Aloha Shirt: Spirit of the Islands. Beyond Words Publishing. ISBN 1-58270-034-6. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
- Dale Hope, Creative Director Kahala Sportswear. Gregory Tozian, journalist, film critic, author, and playwright.

Sources needed

Maui Magazine (unknown date; 2007?)
"Marking 40 years of Aloha Friday". Hawaii: Around the Islands. Honolulu Advertiser. 3B. June 12, 2006.
- World's largest aloha shirt on display through June 29. Exhibit marks 40th anniversary of Aloha Friday, when government officials and business employees who normally wear Mainland-style business attire can choose to wear aloha attire. "When the board of directors of the Chamber of Commerce of Hawai'i voted in favor of Aloha Friday in 1966, they were acknowledging a sentiment widespread in our Island home: that we don't have to dress like Mainlanders to be taken seriously," Mayor Mufi Hannemann said in a statement. "Now the rest of the nation has caught some of the Aloha Friday spirit with 'Casual Fridays.'"
"Aloha Friday Spreads". Island Life: The Left Lane. Honolulu Advertiser. 1E. July 14, 2003
- City of Chigasaki, Japan adopts "Aloha Shirt Friday" campaign; city employees wear aloha shirts every Friday to keep cool.
"30 Years of Aloha Friday". Honolulu Advertiser. B1. June 11, 1996

[Arthur_2000_3435-1] Arthur 2000, p. 34-35.

[2] "A Cultural Showcase of Hawaii". Aloha Festivals. Hawaii Tourism Authority. 2006. Retrieved 2008-04-09.

[Arthur_2000_9-3] Arthur 2000, p. 39.

[BrownArthur2002-4] Brown & Arthur 2002, p. 78-79.

[HopeTozian2002-5] Hope & Tozian 2000, p. 45.

[6] Mufi Hannemann: "When the board of directors of the Chamber of Commerce of Hawai'i voted in favor of Aloha Friday in 1966, they were acknowledging a sentiment widespread in our Island home: that we don't have to dress like Mainlanders to be taken seriously. Now the rest of the nation has caught some of the Aloha Friday spirit with 'Casual Fridays.'"

[Brown_2007-7] Brown 2007

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