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| Type | Functional Beverage |
|---|---|
| Country of origin | United Kingdom |
| Introduced | 2011 |
| Variants | Tropical & Summer Fruits |
| Website | www |
Sumo is a Calorie Burning Refreshment sold by English company Sumo Drinks Ltd that launched in 2011. Sumo is a functional soft drink that helps your body burn calories faster by raising your metabolism. It is non-carbonated, has no carbohydrates, no sugar and comes in 2 great tasting flavors; Tropical and Summer Fruits. Developed by British entrepreneur Richard Baister over 4 years, Sumo is currently available in the Republic of Ireland with a gradual global roll out underway.
History
editPrior to the development of Sumo, Richard Baister had already established a natural passion for the drinks industry, launching one of the first flavored energy drinks on to the export market in 2005.
Following three years of development work, Sumo was finally launched in 2011. By this time the company had already been shortlisted as a Top 50 New UK Business by Real Business magazine. Initial funding for the product had come from the Directors of Sumo Drinks, following which the company was granted two rounds of development funding by Northstar Ventures, who manage funds on behalf of the European Investment Bank.
In line with EU directives on reducing obesity and promoting improved nutritional awareness, Sumo has been received with significant interest and as a result Sumo Drinks Ltd is currently preparing a report for submission to the European Commission on the product’s natural calorie burning effects.