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| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | August 2015 |
| Founders |
|
| Headquarters | Fayetteville, Arkansas , United States |
Key people | |
| Website | toptier.co |
Top Tier edit
Top Tier is an e-commerce retailer that primarily markets to college students. The company is based in the United States and promotes itself through a strong social media presence, often using eye-catching content and memes to draw in customers.[1]
History edit
Top Tier was founded in 2015 by Jaden Bell and Dylan Kite. The company initially began out of a bet that Bell and Kite could not attain 10k followers on Instagram.[2] After quickly gaining 25k followers within a month, Bell and Kite began using their social media presence to market apparel and merchandise towards college students.[3] Instead of traditional advertisement, Top Tier increase their SEO by posting stimulating and striking content to draw in customers.[4] Top Tier has since expanded their marketing strategy to many social media platforms such as Twitter, Facebook, and Snapchat.
In 2017, Top Tier's Instagram account was suspended under suspicious circumstances. Within a month after restarting their account, however, they were able to almost double the amount of followers they had before.[3]
Publicity edit
In 2019, Top Tier became the main sponsor of race car driver Max Tullman for the 2019 MoneyLion 300.[5][6] In response to the sponsorship, Tullman stated: "I am really looking forward to getting back on track especially in Dega. I can’t thank Carl Long, everyone at MBM Motorsports and Top Tier enough for coming on board. I am going to do my best to get us all a good finish that we can all be proud of!"[6]
- ^ Kelly, Sean (18 November 2018). "Social Media Nightmare: How Do Entrepreneurs Keep Composure With Odds Against Them?". medium.com. Retrieved 11 July 2019.
- ^ Kelly, Sean (11 December 2018). "How A Bet Turned Into a Household Name For College Entertainment". futuresharks.com. Retrieved 11 July 2019.
- ^ a b "Top Tier". everipedia.org. Retrieved 11 July 2019.
- ^ Kelly, Sean (19 November 2018). "Uncovering TopTier's Top 3 Secrets to Virality". Retrieved 11 July 2019.
- ^ Wison, Steven (24 April 2019). "Max Tullman Returns to Superspeedway Racing in Dega with Top Tier". speedwaydigest.com. Retrieved 11 July 2019.
- ^ a b Boarman, John (24 April 2019). "Top Tier sponsoring Max Tullman at Talladega". tireball.com. Retrieved 11 July 2019.