User:TIANXIN ZHANG/sandbox

Dji Phantom 4

Introduction

On March 1, Shenzhen Dajiang Baiwang Technology Co., Ltd officially released its newest product——Phantom 4 in New York. The official price in China is 8999 yuan. Appearance characteristics Phantom 4 equipped with Flight Autonomy technology, 6 vision sensors, main camera, 2 infrared sensors, 1 set of ultrasonic sensors, GPS/GLONASS dual-mode satellite positioning system, IMU and compass dual redundant sensors, can help Phantom 4 get in flight Real-time image, depth, positioning, etc., build a 3D map around the aircraft and determine its location.

Main Specifications
Diagonal Size (Propellers Excluded)	350 mm
Max Ascent Speed	S-mode: 6 m/s
Max Descent Speed	S-mode: 4 m/s
Max Speed	S-mode: 20 m/s
Max Service Ceiling Above Sea Level	19685 feet (6000 m)
Max Flight Time	Approx. 28 minutes
Battery Capacity	5350 mAh
Battery Voltage	15.2 V

Digital Marketing

Picture by Dji phantom 4

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium

Dji Digital Marketing Strategy

Strong user-generated content has always been an indicator pursued by many product managers. However, for Dji, it is easy to achieve these. Foreign social media is extremely developed. Facebook, Twitter, YouTube, and so on are all large-scale traffic platforms. We can see a large number of user-uploaded videos and pictures on these websites. Show their lives and fun. In fact, quite a few companies in the foreign trade industry advertise their brands and products on Facebook. However, few companies have achieved such success as Dji. If you now log in to YouTube to search for Drone, you will find that the entire list is a beautiful view of the world. DJI’s products will be photographed and photographed even if they simply fly around in one place. Aerial photography enthusiasts have a very active social circle. When people upload aerial photography, they also advertise Dji’s brand. Like domestic photographers, sometimes there is a trip to Dji. In general, Dji's users are a group of people with strong content creativity and communication skills. The products of Dji are widely accepted by the general public. UAV aerial photography gained product competitiveness. When people choose aerial photography equipment, DJI became the first choice.

1+5 Video Strategy

Before the conference, Dji produced a very mysterious preview video. The shocking land in the film, clear also dynamic photography, hidden propellers, and hidden product outline all contributed to the suspense of the product launch. After the conference was over, an official super-promote film "DJI - Introducing the Phantom 4" was produced. It introduced the revolutionary innovation brought by Dji in this field and the product status of Dji Phantom 4. At the same time, the five video was released at the same time. They were named "DJI - Phantom 4 - Your Creative Sidekick", "DJI – Phantom 4: The Most Powerful Technology", "DJI – Phantom 4: One Step at a Time" , "DJI - Phantom 4 - Mountain Riding" and "DJI - Phantom 4 - The Thrill of Speed". Four publicity films, well-produced, from the perspective of creativity, technology, speed, unique use, etc., with full narratives and exciting stories, fully showed the product characteristics of Dji Phantom 4 in smart flight, creative filming, rescue, etc. . The whole set of product videos are explained in English, filming scenes, actors selection and the full range of international children, widely spread on the world's major video platforms, social media, provided extraordinary advertisement for overseas markets.