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User:SimonDes/HnB

< User:SimonDes

Heat-not-burn (or heated) tobacco products employ heating, rather than burning of tobacco in order to deliver flavours and nicotine to their users.[1] Though they vary in design and technological approach, all have in common that they use actual tobacco in one form or another.[citation needed]

Heat not burn systems rest on the premise that the vast majority of toxicants and carcinogens are formed by the actual burning of tobacco.[2] But because the segment is fairly new and limited in terms of population exposure, their long-term health effects are not known.[citation needed]

History edit

The first commercial heat not burn product was RJR Nabisco's Premier,[3] a “smokeless cigarette” launched in 1988 in the United States.[citation needed] The device consisted of a tobacco-containing tube, at the end of which was a carbon tip meant to provide heat.[citation needed] Despite a billion-dollar development and launch campaign, the product was a commercial failure.[4][5] RJR Nabisco pulled it from the market months later after organizations recommended to the US Food and Drug Administration to restrict it or classify it as a drug.[6] The Premier concept went on to be further developed and re-launched as Eclipse in the mid 90's,[7] and then again in 2015 as Revo (to no success in both cases).[8]

Shortly after Eclipse's arrival on the US market, Philip Morris launched its own tobacco heating device called Accord (later called Heatbar).[9] It consisted of a plastic holder containing a rechargeable battery and that heated a tobacco stick every time a puff was drawn.[10] Described as "awkward looking", Accord/Heatbar enjoyed little success and was quickly pulled from the market.[11]

Currently marketed products edit

In 2010 start-up Pax Labs launched Ploom, a butane-fired device used for the heating of "botanical products".[12] After its initial partnership with Japan Tobacco was dissolved, the device became known as Pax.[13] Later models an electric system replaced butane heating.[14]

The Ploom brand, however, remained with JT and the device itself has been replaced with a very different product called Ploom Tech, in which vapour passes through a capsule of granulated tobacco leaves.[15] Initial test-marketing was positive and sales are being expanded throughout Japan.[16] British American Tobacco (BAT) test-marketed a similar product called iFuse in Romania at the end of 2015.[17]

In 2014 Philip Morris International started test marketing iQOS in Japan and Italy.[18] While it rests upon the same technological assumption than Heatbar of heating a stick made of reconstituted tobacco, iQOS benefits from a better design, appearing like a pen-like device into which the tobacco stick is also inserted.[citation needed] The device was available in 20 countries at the end of 2016, and in light of positive data showing reduced levels of toxicants PMI filed an application to be marketed as a Modified risk tobacco product with the FDA.[19][20] In 2016 BAT launched its own version of the technology called glo, also in Japan.[21]

Gallery edit

  • Various heat not burn tobacco products
  •  
    Steam Hot One, a japanese variant of the Premier/Eclipse cigarette manufactured by Japan Tobacco.
  •  
    Philip Morris Heatbar. A tobacco stick was to be inserted at the end of the device (not shown) and heated by the battery-powered device.
  •  
    Philip Morris iQOS device, charger and tobacco stick.
  •  
    3T Organic red, gold and menthol products.

References edit

  1. ^ "Innovation Drives BAT's $47 Billion Bid -- WSJ". www.morningstar.com. 2016-10-24. Retrieved 2016-11-11.
  2. ^ Harlay, Jérôme (2016-11-09). "What you need to know about Heat-not-Burn (HNB) cigarettes". Vaping Post. Retrieved 2016-11-11.
  3. ^ Mcgill, Douglas C. (1988-11-19). "'Smokeless' Cigarette's Hapless Start". The New York Times. ISSN 0362-4331. Retrieved 2016-11-11.
  4. ^ Parker-Pope, Tara (10 February 2001). ""Safer" Cigarettes: A History". www.pbs.org. PBS. Retrieved 2017-05-09.
  5. ^ Haig, Matt (2005-01-01). Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. Kogan Page Publishers. ISBN 9780749444334.
  6. ^ Fisher, Daniel (29 May 2014). "Is This The Cigarette Of The Future, And Will The FDA Let You Buy It?". Forbes.
  7. ^ "New heat-not-burn brand from RAI". www.tobaccojournal.com. Retrieved 2016-11-11.
  8. ^ Craver, Richard (28 July 2015). "Reynolds ends Revo test market in Wisconsin". Winston-Salem Journal. Retrieved 2016-11-11.
  9. ^ Institute of Medicine, Board on Population Health and Public Health Practice, Committee on Scientific Standards for Studies on Modified Risk Tobacco Products, ed. (2012). Scientific Standards for Studies on Modified Risk Tobacco Products. National Academies Press. p. 49.{{cite book}}: CS1 maint: multiple names: editors list (link)
  10. ^ Pollack, Juddann (27 October 1997). "Philip Morris tries smokeless Accord: tobacco marketer, cautious about brand, doing 'consumer research'". Ad Age. Retrieved 2017-05-08.
  11. ^ Lubin, Gus (25 June 2012). "Philip Morris Is Releasing A Bunch Of Crazy New Cigarettes". Business Insider. Retrieved 2017-05-08.
  12. ^ Biggs, John (17 June 2012). "Smoke Up: An Interview With The Creator Of The Ultracool Pax Vaporizer". TechCrunch. Retrieved 2017-05-08.
  13. ^ Lawler, Ryan (11 March 2015). "The Pax 2 Improves Upon One Of The Best Vaporizers On The Market". TechCrunch. Retrieved 2017-05-08.
  14. ^ Lavrinc, Damon (1 July 2013). "Review: Ploom Model Two". Wired. Retrieved 2017-05-08.
  15. ^ "JT announces launch of next-generation Ploom". Tobacco Reporter. 2016-01-26. Retrieved 2016-11-11.
  16. ^ "JT to expand Ploom TECH sales". Tobacco Reporter. 2016-10-10. Retrieved 2017-05-08.
  17. ^ "Fun in, harm out". Tobacco Reporter. 2016-02-01. Retrieved 2017-05-08.
  18. ^ Yui, Monami (2016-08-28). "Big Tobacco Wants to Turn Japan's Smokers Into Vapers". Bloomberg.com. Retrieved 2017-05-08.
  19. ^ "Philip Morris looks beyond cigarettes with alternative products". Reuters. 2016-11-30. Retrieved 2017-05-08.
  20. ^ "FDA Approval For iQOS To Be A Game Changer For Altria". Forbes. 30 December 2016. Retrieved 2017-05-09.
  21. ^ "BAT finds strong Japan demand for its Glo smokeless tobacco device". The Japan Times Online. 2017-03-22. ISSN 0447-5763. Retrieved 2017-05-08.
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