 | |
| Company type | Private |
|---|---|
| Founded | 2010 |
| Founder | Sarah Kauss |
| Headquarters | Manhattan, New York |
| Products | Water bottles |
| Website | www |
S'well is a reusable water bottle company headquartered in Manhattan, New York.[1][2][3] Sarah Kauss founded the company in 2010.[4] Kauss is the CEO of the company.[5]
History
editS'well was founded by Sarah Kauss in 2010.[6] Kauss started the company after attending a panel at her five-year Harvard Business School reunion focused on the global clean water crisis.[7] She initially invested $30,000 of her own savings and operated out of a brownstone in Manhattan. A year after the company launched, S'well experienced what is widely referred to as the “Oprah Effect” after being featured in O, The Oprah Magazine.[4][8]Cite error: A <ref> tag is missing the closing </ref> (see the help page).[8] S'well's operations relocated to the Flatiron District of Manhattan in 2015.[9] By May 2015, S'well had sold 4 million bottles.[10]
Product
editThe company manufactures 9, 17, and 25 ounce double insulated stainless steel reusable bottles.[11][12] Each bottle is made with double-walled stainless steel and a polypropylene lid with silicone ring creating a vacuum seal.[13] By April 2015, S'well was manufacturing over 90 different styles.[9]
Partnerships
editFrom 2010 to 2014 for each bottle sold, S'well donated a portion of their proceeds to WaterAid.[14][15] In 2015, S'well launched a partnership with UNICEF Tap Project.[16] S'well released water bottles that look like wood in 2015. For every wood-style bottle the company sold, it planted a tree in an American forest. The previous year, S'well planted 20,000 trees in Jupiter, Florida.[8]
References
edit- ^ Andrew Liszewski (April 28, 2011). "S'well Insulated Stainless Steel Bottles". Retrieved March 13, 2015.
- ^ "S'well Bottle Keeps The Hot Side Hot and The Cool Side Cool". December 10, 2012. Retrieved March 13, 2015.
- ^ "S'well: A Better Reusable Water Bottle?". Retrieved March 13, 2015.
- ^ a b "How S'well swelled". October 9, 2014. Retrieved March 13, 2015.
- ^ "What a 'S'well' idea: Stylish bottles benefit WaterAid". December 22, 2012. Retrieved March 13, 2015.
- ^ Annie Pilon (June 4, 2015). "Startup Aims to Eliminate Plastic Bottles with Better Looking Alternatives". Small Business Trends. Retrieved July 28, 2015.
- ^ Gabriela Motroc (March 19, 2015). "Tax Auditing didn't make her a millionaire, a water bottle did - See more at: http://www.australiannationalreview.com/tax-auditing-millionaire-water-bottle/#sthash.Bkm9yeC7.dpuf". Australian National Review. Retrieved July 28, 2015.
{{cite web}}: External link in|title= - ^ a b c Parija Kavilanz (May 22, 2015). "She's $10M closer to replacing plastic bottles". CNN. Retrieved June 8, 2015.
- ^ a b "Entrepreneur is all about the bottle—as long as it matches her outfit". April 3, 2015. Retrieved May 6, 2015.
- ^ "The S'Well Idea That Built a Better Water Bottle". March 9, 2015. Retrieved May 6, 2015.
- ^ "The Most Magical Water Bottle on the Planet". March 29, 2013. Retrieved March 13, 2015.
- ^ "10 Gadgets for Equipping Your Perfect Desk". Retrieved March 13, 2015.
- ^ Terry Gardner (August 7, 2012). "S'well handles hot or cold". Chicago Tribune. Retrieved July 28, 2015.
- ^ Janet Cloninger (November 3, 2014). "The S'well Bottle doesn't just keep your beverage at hand – it keeps it at the perfect drinking temperature, too". Retrieved March 13, 2015.
- ^ "Hot, Cold and S'well". Retrieved March 13, 2015.
- ^ "In Praise of Clicktivism". March 31, 2015. Retrieved May 6, 2015.
Category:2010 establishments in New York (state) Category:Bottles Category:Companies based in Manhattan Category:Manufacturing companies based in New York (state) Category:Manufacturing companies established in 2010