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User:RukhShona/Executive Master of Science in Communication

< User:RukhShona

Executive Master of Science in Communication (EMScom, MScom) is an advanced level master’s degree, designed for mid-career executive level corporate communication professionals. EMScom runs on the same level as an Executive Master of Business Administration (EMBA).

Admission

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An important requirement that differentiates EMScom from regular (full-time) post-graduate master’s programs in communications is work experience. The length of previous professional experience required ranges from four to 15 years, depending on the university and program participants. Other admission conditions for the program include:

  • leadership experience and/or potential;
  • Bachelor’s degree or equivalent in public relations, marketing communication or other marketing related major from a recognized university;
  • Recommendation letters.[1]

Some universities may require GMAT , GRE or other standardized mathematical test scores [2].

Program Structure

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Being designed for full-time working professionals, EMScom programs usually consist of short learning sessions, evenly distributed throughout the total number of years required (for example: 7-day-sessions every two months during two years).

Courses

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Typically, one third of the program will cover general management topics (as in general EMBA). The other two thirds deal with the whole bandwidth of themes specific to corporate communication. Required topics in general management include:

  • Organizational behavior
  • Corporate strategic management
  • Marketing management
  • Financial management
  • Leadership
  • Statistics

Theme specific courses include:

  • Communication law
  • Digital communication
  • Media theory and management
  • Brand management
  • Change management
  • Organizational identity and reputation management
  • Advertising management
  • Financial and investor relations
  • Stakeholder management
  • Crisis management
  • Public affairs
  • Sponsoring and marketing partnerships


Graduation requirements

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The number of credits required for graduation within the Bologna process is 60 ECTS. The number, however, may differ from one credit system to another. By the end of the program participants of the program are required to have completed a thesis or a field project, on which they should usually spend 350-500 hours. [3]

Europe

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There are several universities in Europe, offering EMScom or an equivalent program. In 1999 Università della Svizzera italiana, also known as University of Lugano, launched the first Executive Master of Science in Communication program in Switzerland. Working language of the program is English. The Technical University of Munich offers EMBA in German and English. In France an equivalent program is offered by the Paris-Sorbonne University in French. The Rotterdam School of Management offers Master of Corporate Communication on an executive level in the Netherlands.

References

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  1. ^ USI Executive Master of Science in Communication admission requirements; UCLA Anderson School of Management admission requirements.
  2. ^ Azusa Pacific University admission requirements
  3. ^ Interview with Head of the USI EMSCom program
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