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Booster Juice
Company typePrivate
IndustryFood Service
FoundedSherwood Park, Alberta, Canada (1999)
HeadquartersEdmonton
Key people
Dale Wishewan, President & CEO, Jon Amack
ProductsFresh Juice & Smoothies
Websitewww.boosterjuice.com
A Booster Juice located in Ancaster, Ontario.

Booster Juice is Canada's largest chain of fresh juice and smoothie bars.[1] The chain specializes in health-conscious smoothies composed of a pure juice, fruit sorbet or vanilla frozen yogurt, frozen fruit, fresh yogurt and ice. It is now a multinational business with 300 stores spread across Canada, USA, India, Netherlands and Mexico.[2] Booster juice was founded in 1999 by Dale Wishewan and Jonathan Amack in suburban Edmonton.[3]

The smoothies offered by Booster Juice come with a choice of "boosters", or nutritional additives such as protein, echinacea, fibre, and other products such as ginseng or rosehip.

Some drinks offered by Booster Juice contain less common food products, including Matcha, Açaí fruit, a Brazilian fruit produced by the Acai Palm, and Wheatgrass.

Mission Statement edit

Booster Juice’s mission is to provide customers with an incredible, healthy alternative to fast food that’s great tasting, convenient and nutritious making it perfectly suited for today’s active lifestyle. The goal is to make the product and stores energetic, fun, natural and addicting. [4]

History edit

Founded in 1999 by two engineers Dale Wisheman and Jon Amack in Sherwood Park, Alberta. After months of planning and research Wisheman filled his garage with blenders and fruit. This garage would later become the first Booster Juice location. In November 2009 the first official Booster Juice location opened at the corner of Broadmoor & Baseline Crossing in Sherwood Park, a suburb of Edmonton. By the end of 2001 Booster Juice had reached 50 stores in Western Canada. By the end of 2003 Booster Juice had reached 100 stores now stretching coast to coast across Canada.

Booster Juice continued its expansion internationally and by the end of 2003 opened their first American location. Booster Juice continues to expand internationally and by 2012 the company has grown to have 249 traditional and 36 non-traditional locations in Canada, 18 in India, 6 in the United States, 5 in Mexico, and 2 in the Netherlands. Further global expansion is planned, despite established competitors Jamba Juice and Smoothie King in the US.[5]

Founders edit

Dale Wishewan, presently the CEO/President of Booster Juice was a co-founder of Booster Juice. Wishewan was born and raised in Waskatenau. He was born in the year 1969. He graduated from the Portland State University with a Bachelor of Science Degree. Before co-founding Booster Juice in 1999, he worked as a technical sales representative with Edmonton Exchanger, a steel manufacturer, for eight years. He also operated a car security firm with Jon Amack during college. He has always been passionate about sports like Baseball and Curling. [6].

Jon Amack is presently the CEO of Booster Juice in the United States. In 1999, he co-founded AW Holdings Corporation, which did business in Canada as Booster Juice. He worked as CEO for Booster Juice until March 2002 when he started preparing to open franchises in the United States under the Booster Juice Limited Partnership. His franchise was initially based in Lake Oswego, Oregon. [7]

World's Largest Smoothie edit

On July 27, 2006, storeowners, Frank and Simon Voisin led the Kitchener’s Sunrise Mall Booster Juice store break the current record for the World’s Largest Smoothie. After 3.5 hours of blending, 7 blenders, and over 25,000 ounces of smoothie (740 litres) the challenge was accomplished. Selling the World’s Largest Smoothie into 24 oz cups, Booster Juice was able to help raise $1000 for the Canadian Cancer Society.[8]

Nutrition Facts edit

Nutrition facts—— Booster juice ingredients include fat, carbs, protein and fibers. Some juices also have nutritional additives such as protein, sorbet and so on. Some drinks offered by Booster Juice contain less common food products, such as ginseng, rosehip, Matcha, Wheatgrass and Açaí fruit, a Brazilian fruit produced by the Acai Palm. To illustrate the average nutrition content of a Booster Juice product, here is an example of a high protein juice known as the Strawberry Juice. It is made of cranberries, strawberries, raspberries, and vanilla frozen yogurt. Its nutrition facts are as follows：Energy: 391kcal, protein: 24.2g, total lipid（fat）: 2.3g, Carbohydrate: 70.8g, sugars: 65.6g, sodium: 144mg, total saturated fats: 0.1g, fiber and fatty acids. 1 Serving contains —— 391 Calories, 21 Calories from Fat, 2.3g Total Fat, 0.1g Saturated Fat, 144mg Sodium, 70.8g Total Carbohydrates, 11.0g Dietary Fiber, 65.6g Sugars, 24.2g Protein.[9]

Materials——Booster juice smoothies are made from 100% natural ingredients, including fruits, sorbets, probiotic yogurt and a choice of health enhancing herbal additives. There are many varieties of booster juice products and depending on their nutritional focus, the materials used are very different. The categories of booster juices can be divided into: high protein juice, power juice, berry juice, tropical juice, spirit juice, life choice juice, high protein super-food, and super-food. In general, the materials include fruits (such as apple, banana, orange, fresh grapefruit, blueberry, kiwi, pomegranate seeds, raspberry, avacado and so on), vegetables (such as baby carrots, raw clementine, sweet red peppers, cucumbers, lettuce, onions, whole carrots, peas, cherry tomatoes, kale etc.) and other miscellaneous products （eggs,nuts, rump roast, butter, milk, olive oil, water, beer, red wine and so on）.

Calories——The calorific value of a booster juice depends on the materials used. A normal Booster Juice Panini has 500 calories, which is significantly high and can be unhealthy if consumed regularly. A Vegetarian Panini has about 400 calories, which is slightly healthier but still relatively high on calories. Whether booster juice is healthy or not is controversial and debatable. Though Booster Juice is advertised as healthy, some health experts have reservations about it. The nutrition value changes from product to product so it is not possible to generalize the health value of Booster Juice products. According to Susan Diranian, “the sugar content of Booster Juice drinks is noted to be fairly high. Yet, you may not find the same vitamins, minerals and nutrients in a sugary soda or energy drink as you would in a drink made from fresh fruit. If you are concerned about the amount of sugar or calories, either order a snack size or share your beverage”. All booster juice drinks have a nutrition binder which is available at every outlet. This binder states the nutrition and calorific value of every juice. There are very few juices with a calorific value of under 400 calories. Booster Juice drinks are known to be high in both carbohydrates and proteins making its health value relative to the person drinking it.[10]

Franchising Options edit

Booster Juice utilizes the franchise business model, with the head office owning fewer than 1% as corporate stores at any one time. To franchise Booster Juice a net worth of $500,000 and $100,000 in liquid assets is needed to qualify. The franchise fee is $25,000 with a total expected investment of between $175,165 and $287,210. The royalty fee is a traditional 6% of gross sales with a 10-year renewable term and 2 weeks of training.[11] There are currently 270 Franchise Units in Canada, 6 in the United States and 34 more across the world. Booster Juice has been franchising since its foundation in 1999.[12]

Business Philosophy edit

Booster Juice provides passionate entrepreneurs with the opportunity to be a part of the solution by creating better choices for nutrition and health. Their convenient menu is a true alternative to the typical fast food fare. Booster Juice is dedicated to serve its customers with premium products while emphasizing sustainable and organic food sources.

The Booster Juice concept is truly a unique food service concept that combines great tasting products with unparalleled convenience while promoting a ‘health, freshness, wellness’ message in a fun, vibrant, colourful & magnetic store environment. Each restaurant is designed with a consistent overall look and feel that incorporates unique elements that are designed to complement each individual store location. Muted wood tones and gleaming stainless steel are offset by the attention grabbing colours of the Booster Juice logo. These unique features of Booster Juice are very helpful in increasing brand awareness.

With over 285 locations in North America, a new store opening faster than 1 per week through the end of 2011, Booster Juice offers franchisees a proven operating system in a rapidly growing segment of the quick service marketplace. In Canada, Booster Juice is the industry leader with 3 times as many stores as all of the competitors combined; this also demonstrates strong brand recognition. The Booster Juice model provides multiple revenue streams, including non-traditional satellites, catering and school lunch programs.

The Booster Juice franchise system is strengthened by corporate systems and is a dedicated local support to guide businesses through all stages of development and operation. The 2-week training process at the corporate headquarters in Edmonton, Alberta and their well-defined processes and procedures can be helpful especially for first time operators who have a customer service orientation but need extra help in starting their first business. [13]

List of Flavours edit

  • Marathon Power Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 245 Total Fat: 0.9g Carbs: 79.9g Protein: 4.2g

  • Mango Hurricane Tropical Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 336 Total Fat: 0.8g Carbs: 78g Protein: 4.1g

  • Very Berry Berry Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 327 Total Fat: 1g Carbs: 86.3g Protein: 4.5g

  • Cranberry Crave (Booster Juice)

Serving Size: 1 Regular Calories: 384 Total Fat: .9g Carbs: 88.9g Protein: 8g

  • Cranberry Crave Lifestyle Smoothie (Booster Juice)

Serving Size: 24 oz. Calories: 310 Total Fat: 0.5g Carbs: 73g Protein: 4g

  • Soymilk Slam (snack Size) (Booster Juice)

Serving Size: 12oz Calories: 217 Total Fat: 0.45g Carbs: 47g Protein: 7.5g

  • Brazilian Thunder (Booster Juice)

Serving Size: 24oz Calories: 544 Total Fat: 13.9g Carbs: 71.3g Protein: 6.1g

  • Citrus Swirl (Booster Juice)

Serving Size: 24 oz. Calories: 315 Total Fat: .3g Carbs: 78g Protein: 4g

  • Banana Beach Lifestyle Smoothie (Booster Juice)

Serving Size: 24 oz. Calories: 255 Total Fat: .5g Carbs: 75g Protein: 4g

  • Steak Chipotle Wrap (Booster Juice)

Serving Size: per wrap Calories: 480 Total Fat: 24g Carbs: 41g Protein: 27g

  • Banana's A Whey (Booster Juice)

Serving Size: 24 oz Calories: 445 Total Fat: 6.0g Carbs: 71g Protein: 26g

  • Mango Hurricane (Booster Juice)

Serving Size: 24 oz. Calories: 290 Total Fat: 0.3g Carbs: 85g Protein: 3g

  • Strawberry Storm High Protein Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 355 Total Fat: 2.6g Carbs: 58.9g Protein: 23.9g

  • Matcha Monsoon (Booster Juice)

Serving Size: 12 oz. Calories: 417 Total Fat: 3.7g Carbs: 46.5g Protein: 17.7g

  • Funky Monkey Snack Size (Booster Juice)

Serving Size: snack size Calories: 345 Total Fat: 4.7g Carbs: 52.4g Protein: 13.2g

  • Funky Monkey (Booster Juice)

Serving Size: 1 Calories: 585 Total Fat: 9 Carbs: 110 Protein: 20

  • Bananas-A-Whey High Protein Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 410 Total Fat: 2.1g Carbs: 51.7g Protein: 30.3g

  • Canadian Colada Spirit Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 532 Total Fat: 9.1g Carbs: 104.4g Protein: 8.1g

  • Sonic Soy Power Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 337 Total Fat: 1.2g Carbs: 68.9g Protein: 12.6g

  • Green Hornet Juice (Booster Juice)

Serving Size: 1 drink / 16 oz Calories: 164 Total Fat: 0.9g Carbs: 33.9g Protein: 5g

  • Acai High Impact Smoothie (Booster Juice)

Serving Size: 24 oz Calories: 540 Total Fat: 12.9g Carbs: 74.8g Protein: 29.7g

  • Strawberry Sunshine (Booster Juice)

Serving Size: 1 container Calories: 399 Total Fat: .5g Carbs: 97.5g Protein: 4.2g

  • Ripped Berry High Protein Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 526 Total Fat: 6.4g Carbs: 86.3g Protein: 30.9g

  • Tahiti Squeeze Juice (Booster Juice)

Serving Size: 1 drink / 16 oz Calories: 156 Total Fat: 0.3g Carbs: 37.9g Protein: 0.5g

  • Ripped Berry (Booster Juice)

Serving Size: 1 smoothie Calories: 454 Total Fat: 2.1 Carbs: 63.1 Protein: 30.5g

  • Strawberry Sunshine Berry Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 363 Total Fat: 1g Carbs: 84g Protein: 4.6g

  • Berry Cream Sensation Spirit Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 373 Total Fat: .4g Carbs: 79g Protein: 7g

  • Brazilian Thunder (Booster Juice)

Serving Size: 750 ml Calories: 342 Total Fat: 3.2g Carbs: 94.7g Protein: 5.3g

  • Go Mango Tropical Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 344 Total Fat: 0.6g Carbs: 80.5g Protein: 4.2g

  • Tropical Tornado (Booster Juice)

Serving Size: 24 oz. Calories: 376 Total Fat: 0.6g Carbs: 93.2g Protein: 5.4g

  • Breezy Banana Tropical Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 387 Total Fat: 0.9g Carbs: 90.3g Protein: 4.5g

  • Cranberry Crave Health Kick Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 321 Total Fat: 1g Carbs: 72.9g Protein: 5.2g

  • Soymilk Slam (life Choice) (Booster Juice)

Serving Size: 24 oz Calories: 390 Total Fat: 7.5g Carbs: 73.7g Protein: 23g

  • Tropical Tornado Tropical Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 403 Total Fat: 0.9g Carbs: 94.2g Protein: 4.5g

  • Strawberry Storm Smoothie (Booster Juice)

Serving Size: 1 regular smoothie (24 oz.) Calories: 391 Total Fat: 2.3g Carbs: 70.8g Protein: 24.2g

  • Raspberry Rapture Spirit Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 473 Total Fat: 6.3g Carbs: 96.3g Protein: 7.8g

  • Original Berry Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 363 Total Fat: 1g Carbs: 84.4g Protein: 4.6g

  • Terminator Power Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 355 Total Fat: 1g Carbs: 82.1g Protein: 4.5g

  • Banana Beach Health Kick Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 338 Total Fat: 1g Carbs: 77g Protein: 5.2g

  • Citrus Swirl Tropical Smoothie (Booster Juice)

Serving Size: 1 smoothie / 24 oz Calories: 337 Total Fat: 0.9g Carbs: 79.8g Protein: 2.4g

  • Red Sunrise Juice (Booster Juice)

Serving Size: 1 drink / 16 oz Calories: 169 Total Fat: 0.5g Carbs: 38.4g Protein: 2.8g

  • Ginger Hammer Juice (Booster Juice)

Serving Size: 1 drink / 16 oz Calories: 167 Total Fat: 0.5g Carbs: 38.2g Protein: 2.5g

  • The Original (Booster Juice)

Serving Size: 12 oz Calories: 182 Total Fat: .5g Carbs: 42.2g Protein: 4g

  • Protein Booster (Booster Juice)

Serving Size: 1 Calories: 30 Total Fat: 0g Carbs: 0g Protein: 9g

  • Pomegranate Punch (Booster Juice)

Serving Size: 24 oz Calories: 370 Total Fat: 1.9g Carbs: 63g Protein: 20g

  • Strawberry Sunshine (snack Size) (Booster Juice)

Serving Size: 12oz Snack Size Calories: 200 Total Fat: .25g Carbs: 48g Protein: 2.1g

  • Breezy Banana (Booster Juice)

Serving Size: Per 1 Smoothie Calories: 370 Total Fat: 0.6g Carbs: 90.7g Protein: 4.2g

  • Very Berry Smoothie (Booster Juice)

Serving Size: 24 oz. Calories: 364 Total Fat: 1.9g Carbs: 83.3g Protein: 4.5g

  • Brazilian Thunder (berry) (Booster Juice)

Serving Size: Regular Size Booster Juice Calories: 363 Total Fat: 3.5g Carbs: 100.2g Protein: 5.7g

  • Mango Hurricane Smoothie (Booster Juice)

Serving Size: 1 smoothie (24 oz) Calories: 396 Total Fat: 0.4g Carbs: 99.7g Protein: 4.0g

  • Brazilian Thunder (berry) (Booster Juice)

Serving Size: Regular Size Booster Juice Calories: 363 Total Fat: 3.5g Carbs: 100.2g Protein: 5.7g

  • Strawberry Sunshine Smoothie (Booster Juice)

Serving Size: 24 oz smoothie Calories: 400 Total Fat: .5g Carbs: 97.5g Protein: 4.2g

  • Marathon (Booster Juice)

Serving Size: 1 serving Calories: 420 Total Fat: 0.9g Carbs: 91.9g Protein: 12.8g

  • Sonic Soy (Booster Juice)

Serving Size: 24oz Calories: 385 Total Fat: 7.3g Carbs: 70.8g Protein: 22.2g

  • Terminator (Booster Juice)

Serving Size: Regular Size Booster Juice Calories: 338 Total Fat: 1.2g Carbs: 79.1g Protein: 6.7g

  • Pomegranate Passion (Booster Juice)

Serving Size: 24 oz Calories: 375 Total Fat: 2.4g Carbs: ?g Protein: 8g

  • Chicken Quesadilla (Booster Juice)

Serving Size: 1 WRAP Calories: 345 Total Fat: 10g Carbs: 38g Protein: 27g

  • Citrus Swirl Canada (Booster Juice)

Serving Size: 1 Smoothie (24oz.) Calories: 400 Total Fat: 0.8g Carbs: 96g Protein: 6.2g

  • Whole Wheat Quesadilla (Booster Juice)

Serving Size: per sandwich Calories: 345 Total Fat: 10g Carbs: 38g Protein: 27g

  • Bbq Chicken Panini (Booster Juice)

Serving Size: 1 Calories: 415 Total Fat: 8g Carbs: 66g Protein: 24g

  • Wheat Grass (Booster Juice)

Serving Size: 2 0z shot Calories: 10 Total Fat: .4g Carbs: 1g Protein: 2g

  • Strawberry Storm (Booster Juice)

Serving Size: 24 oz Calories: 415 Total Fat: 5.2g Carbs: 72g Protein: 20g

  • Banana Beach (Booster Juice)

Serving Size: Regular Size Calories: 397 Total Fat: 1.6g Carbs: 98.7g Protein: 8.4g

  • Canadian Colada (spirit) (Booster Juice)

Serving Size: Regular Size Booster Juice Calories: 430 Total Fat: 2.2g Carbs: 78.1g Protein: 11.8g

  • Bananas-a-whey * (Booster Juice)

Serving Size: 1 large Calories: 410 Total Fat: 2.1g Carbs: 51.7g Protein: 30.3g

  • Berry Cream Sensation(canada) (Booster Juice)

Serving Size: 24 oz. Calories: 333 Total Fat: 3.3g Carbs: 69g Protein: 6.3g

  • Mind Over Matcha (Booster Juice)

Serving Size: 24 oz Calories: 495 Total Fat: 7g Carbs: 79g Protein: 30g

  • Marathon Smoothie (Booster Juice)

Serving Size: 24 oz Calories: 370 Total Fat: .3g Carbs: 90g Protein: 3g[14]

Awards edit

The following are some of the awards booster juice has won since it was founded:

  • World's Largest Smoothie - Guinness Book of World Records, 2006.
  • Awarded food service chain with the highest percentage sales growth for 2005 by Foodservice & Hospitality Magazine.
  • Ernst & Young Entrepreneur of the Year 2005 - President & CEO, Dale Wishewan.
  • Entrepreneur of the Year as Foodservice & Hospitality’s 2005 Pinnacle Award - President & CEO, Dale Wishewan.
  • Double Gold, Silver & Bronze Medal Winner at the Prestigious 2005 Frankie Awards for Franchise Marketing
  • “Canada’s Top 40 under 40” - President & CEO, Dale Wishewan
  • Named of the Capital’s Top Twelve Businesses
  • Consistently awarded “Top Fresh Juice & Smoothie Bar Chain” in every major Canadian city
  • Triple Gold Medal Winner and Bronze Medal winner at the Prestigious 2004 Frankie Awards for Franchise Marketing
  • Double Gold, Double Silver, & Bronze Medal Winner at the Canada CFA Franchise Shows 2001-2005[15]

See also edit

References edit

  1. ^ Smoothie chain Booster Juice finds expanding globally is not always smooth, Laura Bogomolny, Canadian Business, January 30, 2006 ("Today, Booster Juice has more than twice as many stores as its biggest [Canadian] competitor, another Alberta-based smoothie company, Jugo Juice.")
  2. ^ http://www.boosterjuice.com/
  3. ^ Laura Bogomolny "[1]"
  4. ^ "Booster Juice Official Website - Mission Statement"
  5. ^ "Booster Juice Official Website - Who"
  6. ^ Gyle Konotopetz, May 27, 2004,"Beverage Entrepeneur a natural boost"
  7. ^ "Stater Awardee Jon Amack"
  8. ^ "World's Largest Smoothie"
  9. ^ "Booster Juice: Healthy or not?"
  10. ^ Susan Diranian, "Livestrong.com, May 26, 2011"Is Booster Juice Healthy"
  11. ^ Don Daszkowski,"Booster Juice Franchise Review"
  12. ^ "Canadian Franchise Association - Booster Juice"
  13. ^ "Booster Juice Official Website - Mission Statement"
  14. ^ "Booster Juice Nutritional Information"
  15. ^ "Booster Juice Official Website - Awards"

External links edit

Category:Beverage companies of Canada Category:Sherwood Park Category:Restaurants established in 1997 Category:Fast-food chains of Canada Category:Privately held companies of Canada

 

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