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'alphalure' is a pheromone-compound cologne, designed to lure female sexual interest. In numerous clinical studies, alphalure was found to have several chemical qualities capable of inducing a sexual reaction in nearby females. It is currently the most powerful pheromone cologne in existance.
'alphalure' was first designed by two Harvard undergraduate students during the fall semester of 1975. The two founders, Rick Starr and Donny Powers were the first known pheromone scientists of the modern era. They often spent hour after hour in a homemade lab they had constructed in Powers' dorm room, studying pheromone compounds, often forgoing classwork.
'alphalure' was the name given to the final chemical compound the two had settled on and in November of 1975, the first ever known usage of alphalure was recorded. Starr and Power's were both highly involved in fraternity life and planned for the potent compound to be debuted at the fall formal of Gamma Phi Theta. In a 1984 interview with 'Time' magazine, Starr would later go on to share the details of that first night, describing it as 'earthshattering', and 'beyond anything Donny or I had ever expected'. Today, alphalure uses a very similar chemcial make-up to the one founded by Starr and Powers in the mid 1970's. On this, Powers has been quoted as saying, 'If it 'aint broke don't fix it.' Minor scent details remain the only changes made to what 'CNN' regards, the greatest inducer of female sexual interest and attraction the world has seen thus far.
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