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Mushroom Kiosk
editA mushroom kiosk is a kiosk in the shape of a fly agaric, typical of the 1950s, which was originally designed to promote the sales of milk and dairy products as a "milk mushroom".
Background
editThe Wirtschaftswunder of the 1950s was reflected in the regained prosperity. Since alcohol wasn’t available until the age of 21, it was considered fashionable to meet in milk bars and ice cream parlors. At the same time in Germany, dairies and their products were in competition with new soft drinks, which could be bought easily and conveniently at every kiosk. Milk, however, lacked such outlets.
This supply gap was to be closed with the idea of a milk kiosk, which would sell a wide range of milk products. The first kiosk in the shape of a fly agaric mushroom was presented as a so-called “milk consumer advertiser” at the “metropolitan dairy industry” conference in May 1952 in Bayreuth, and was later brought to Regensburg. Later, the manufacturer, Hermann Waldner KG from Wangen im Allgäu, had both the design and the name "mushroom kiosk" protected by law.[1] Because a milk kiosk should have a high recognition value, Hermann Waldner’s son Anton, who was the managing director of the time, chose the striking shape of a fly agaric mushroom. [2]
The building itself was a prefabricated wooden building painted white. In its original form, the kiosk had a flexible, water-repellent roof made of polyvinyl chloride (trade name: mipolam, now known as PVC). The roof was the characteristic red colour with white spots. In the course of the decolouring and structural aging of the soft PVC, there was also a notable shrinkage, so that some were soon covered with a massive metal roofing and were then painted in a similar style.
Milk mushrooms had a total height of around 4 metres and a roof width of 4.6 metres. The diameter of the interior space measured 3.15 metres. It was equipped with four sliding windows, a glass door, three built-in tables, and four shelves. A built-in refrigerator, whipped cream dispenser, and an ice cream machine could be purchased as additional standard equipment.
However, there was resistance from the authorities: in a letter dated 12th August 1952, the Württemberg State Office for Nature Conservation and Landscape Management in Ludwigsburg wrote to the management of Waldner: “I think the design of your little milk houses in the shape of a mushroom is completely absurd. The rejection of this structure, which would be more appropriate for America, by the city building authorities would be fine. I don’t believe it takes a mushroom to make milk drinks popular. Reliable service and low prices will do more than tasteless advertising.”
The mushrooms were not only sold in Germany, but also exported throughout Europe to Austria, Switzerland, Italy, France, Belgium and Greece.[3]
The last item in the Waldner KG order book is number 49: delivery took place on 21st November 1958 to Mannheim.
Locations
editTo this day, there are still eight kiosks in operation:
| Bild | Standort | Beschreibung |
|---|---|---|
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Bregenz, Bregenz (district), Vorarlberg, Austria → Seestraße/main entrance to the lake (47°30′17.72″N 9°44′46.44″E / 47.5049222°N 9.7462333°E) |
On the 20th July 1953, the milk mushroom was brought to the shore of Lake Constance, where it remains standing in front of the Kunsthaus Bregenz (KUB) until this day.
In the 1990s it was in the way of traffic planners. After public protests, the demolition plans were rejected[4] and it was later moved a few metres to its current location right next to the level crossing.[5] Since 2007 it has been protected under cultural heritage management.[6] The milk mushroom is owned by Vorarlberg Milch eGen. Today it is the only kiosk that still serves its original purpose, selling milk and dairy products. The product range has been expanded to include baked goods.[7] In 2015 the state capital Begrenz agreed to a contract with Voralberg Milch. This option agreement grants the city a thirty-year right to purchase the property for 20,000 euros to ensure that the milk mushroom will continue to be available to the citizens of Bregenz in the future.[8][9] |
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Lindau (Lake Constance), Lindau (district), Bavaria, Germany → Sina-Kinkelin-Platz 1 (47°32′52.94″N 9°40′56.43″E / 47.5480389°N 9.6823417°E) |
The Lindau milk mushroom is the first mass-produced mushroom. It was delivered on 13th May 1952. Its location is on the north side of the island of Lindau underneath the Thierschbrücke (Thiersch bridge). It still stands today under cultural heritage management (D-7-76-116-533) and is still in operation, currently as a kiosk with a licensed bar, snack menu, and beer garden.[10][11] |
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Mardorf, Neustadt am Rübenberge, Hanover Region, Lower Saxony, Germany → Warteweg/Uferweg crossroads, Steinhuder Meer (52°29′11.05″N 9°18′21.11″E / 52.4864028°N 9.3058639°E) |
The mushroom kiosk is situated at the north shore of the Steinhuder Meer at the “Mardorfer Warte” jetty of the Steinhuder Personenschifffahrt & Berufssegler GmbH (Steinhuder passenger shipping & professional sailors GmbH). The so-called “fly agaric” at the southern end of the Warteweg was set up in front of the Dükerstuben in 1952 and later developed into a fish sandwich station with an extension. The building was renovated and reopened in 2004 but had to be completely renovated in the winter of 2012/2013. The reason for the renovation was the replacement of the Uferweg (lake shore path). The mushroom had to then be moved temporarily. It was discovered that lots of wooden planks had rotted at their ends and the tarpaulin cover was weathered. Only the frame structure was still intact. A wooden building with a storage room and public toilet was built next to the mushroom.[12] It was reopened in July 2013 and serves as a snack bar and ice cream stand. It is owned by the community.[13] Since April 2019 the mushroom has been reopened under the name “Klücks Pilz”. |
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Oldendorf, Borgholzhausen, Gütersloh (district), North Rhine-Westphalia, Germany → Versmolder Straße (52°5′8.88″N 8°16′3.59″E / 52.0858000°N 8.2676639°E) |
The kiosk in Borgholzhausen-Oldendorf is used as a snack bar. The inside of the mushroom is used for food preparation, and the food can be eaten in a wooden extension. The existence of this kiosk is endangered by the further construction of the Bundesautobahn 33 between Borgholzhausen and Bielefeld. Currently, traffic is being rerouted directly past the kiosk. The completion of the closure is expected to result in a significant reduction in traffic volume. Therefore, the operator had a larger replica of the mushroom built about 1.4 kilometres southwest, at the Borgholzhausen motorway services. This snack bar is located at Kurt-Nagel-Straße 2a, with a diameter of 12 metres and has a sturdy slatted roof.
Construction began on 25th June 2007 and was opened on 6th January 2008.[14] (52°4′45.95″N 8°14′58.32″E / 52.0794306°N 8.2495333°E) |
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Regensburg, Bavaria, Germany → Fürst-Anselm-Allee (49°0′48.24″N 12°5′56.04″E / 49.0134000°N 12.0989000°E) |
The Regensburg milk mushroom on Fürst-Anselm-Allee (D-3-62-000-1587), which has been under cultural heritage since 2003, replaced the prototype that was erected after the Bayreuth conference in 1952. It bears the serial type no. 38, 1954, and now serves as a coffee shop.[15] |
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Rosengarten, Harburg (district), Lower Saxony, Germany → Freilichtmuseum am Kiekeberg (Kiekerberg open-air museum), Wasserspielplatz (53°26′21.37″N 9°54′28.01″E / 53.4392694°N 9.9077806°E) |
The milk kiosk was delivered on 7th May 1955 to R. Scherer, operator of the station restaurant in Ingelheim am Rhein and stood opposite the north-east corner of the Ingelheim station until 1999.[16] After mixed milk drinks and milk bars went out of fashion, it temporarily served as a taxi office. When the station was completely rebuilt, the mushroom, which in the meantime had been unoccupied, had to move. It was carefully dismantled and stored by the senior partner Dirk Gemünden of the construction company Karl Gemünden GmbH & Co. KG, who was involved in the development of the property and new building. In 2007, the open-air museum in Kiekeberg was looking for buildings for the new exhibition area “post-war period in the country”. After the initial contact, Dirk Gemünden donated the mushroom kiosk to the museum on the spot.[17] After extensive restoration, it has served as a kiosk for ice cream, drinks, and small meals in the open-air museum since 2008.[18] In August 2014 the mushroom kiosk was recreated in a smaller version than the original in a hands-on campaign in Ingelheim and can now be rented.[19] |
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Wangen im Allgäu, Ravensburg (district), Baden-Württemberg, Germany → Festplatz (corner of Klosterbergstraße/Aumühleweg) (47°41′3.94″N 9°49′59.33″E / 47.6844278°N 9.8331472°E) |
The Wangen mushroom, whose wooden structure no longer corresponds to its original form, is still being managed today. During a restoration, it was equipped with new walls that now have curved windows.
In recent years it has changed tenants several times, but the mushroom has always been used as a snack bar – from döner kebabs, to bratwurst, and Thai food, dishes of various nationalities are on offer in the mushroom. It received a new interior design in 2009.[20] |
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Leopoldstadt, Vienna, Austria → Wurstelprater (48°12′56.21″N 16°24′1.07″E / 48.2156139°N 16.4002972°E) |
The mushroom kiosk in Vienna‘s Wurstelprater, at the corner of Leichtweg and Jantschweg, was constructed with square wooden walls. However, the building of today’s ‘Schwammerlhütte’ can still be recognised by its round roof shape. It is used as a snack stand for mushroom dishes. |
Other surviving Waldner-mushrooms or mushroom kiosks are of unclear status:
| Bild | Standort | Beschreibung |
|---|---|---|
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Bad Harzburg, Landkreis Goslar, Lower Saxony, Germany → Radau waterfall, Nordhäuser Straße 17 (51°51′12.97″N 10°32′49.31″E / 51.8536028°N 10.5470306°E) |
The mushroom kiosk on Bundesstraße 4 is used by the Radau waterfall forest restaurant to market souvenirs. |
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Bad Sachsa, Göttingen (district), Lower Saxony, Germany → Hindenburgstraße 9 (51°35′51.44″N 10°33′00.63″E / 51.5976222°N 10.5501750°E) |
The milk mushroom in Bad Sachsa is now used for advertising by the nearby Hotel Lindenhof. |
| Frankenthal, Rhineland-Palatinate, Germany → Nachtweideweg 44 (49°32′20.46″N 8°22′22.30″E / 49.5390167°N 8.3728611°E) |
From 1952 to 1962, the building, situated at the Frankenthal lido, was operated by the Frankethal/Palatinate dairy cooperative as a milk mushroom. From 1962 to 1978, it was used as a kiosk at its current location. Restoration followed in 1983 (roof) and 2003. | |
| Heidelberg, Baden-Württemberg, Germany → Neuenheimer Feld 304, directly at the Botanical Garden of the Ruprecht Karl University of Heidelberg (south-west side of the canteen) (49°24′55.00″N 8°40′12.46″E / 49.4152778°N 8.6701278°E) |
Whether or not the so-called "beer mushroom" is a converted milk kiosk by the Waldner company has not yet been clarified. | |
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Wehrda, Marburg Marburg (district), Hesse, Germany → Marienhäuschen 9 (50°49′59.38″N 8°45′16.20″E / 50.8331611°N 8.7545000°E) |
In the garden of the former Zwergenschänke restaurant, at the time a popular place for excursions near Marburg-Wehrda, there is still a milk mushroom today. However, this may just be a replica. |
Miniature version
editThese "mushrooms" also became popular through miniature versions produced by the Faller company, which specialises in model railways. The model for the HO scale has been in the catalogue since 1961.[21]
Sources
edit- ^ Pilzkiosk.de
- ^ Aufstieg beginnt in bescheidener Werkstatt. In: Schwäbische Zeitung vom 1. September 2008
- ^ Der Schwammerl in Regensburg at the Wayback Machine (archived 2014-01-12) - Bayern 1
- ^ Eva Moser: Bodensee: Drei Länder – Kultur und Landschaft zwischen Stein am Rhein, Konstanz und Bregenz. DuMont, Köln, 2. Aufl. 2002, hier S. 260.
- ^ Sabrina Stauber:Milchpilz als Treffpunkt: Der beliebte Pilz-Kiosk an der Bregenzer Seestraße feiert heuer sein 60-jähriges Bestehen. In: Vienna.at vom 17. August 2013; abgerufen am 24. Februar 2015
- ^ Soll der Milchpilz erhalten werden? In: Vorarlberg Online vom 9. Februar 2007
- ^ Milchpilz Bregenz at the Wayback Machine (archived 2015-02-25); abgerufen am 24. Februar 2015
- ^ fst: Zukunft des “Milchpilz” in Bregenz ist gesichert. In: Vorarlberger Nachrichten vom 5. Februar 2015
- ^ rj: Kult in Bregenz: der Milchpilz. Stadt sichert sich Vorkaufsrecht für die „kleine Sehenswürdigkeit“ at the Wayback Machine (archived 2015-02-25). In: Blättle. Unabhängige Wochenzeitung für die Region Bregenz mit amtlichen Mitteilungen der Landeshauptstadt. 33. Jg., Ausg. KW 7 vom 12. Februar 2015, S. 14
- ^ Denkmalliste für Lindau beim Bayerischen Landesamt für Denkmalpflege
- ^ Heimatgeschichten: Der “Milchpilzkiosk” in Lindau. Beitrag aus der Sendereihe Wir in Bayern des Bayerischen Fernsehens vom 10. September 2014
- ^ Der Pilz ist wieder da. In: Steinhuder Meer und Mehr. Ein Magazin der Leine-Zeitung vom 28. März 2013, S. 16.
- ^ Realgemeinde weiht den “Fliegenpilz” ein. Wahrzeichen steht am Nordufer at the Wayback Machine (archived 2016-03-04). In: Wunstorfer Stadtanzeiger. Ausgabe-Nr. 30B vom 27. Juli 2013
- ^ Anke Schneider: Gottesmann statt Burger King at the Wayback Machine (archived 2015-02-25). In: Haller Kreisblatt vom 3 Januar 2008; abgerufen am 24. Februar 2015, Memento
- ^ Denkmalliste für Regensburg beim Bayerischen Landesamt für Denkmalpflege
- ^ Ingelheimer Milchpilz landet in norddeutschem Freilichtmuseum. In: Allgemeine Zeitung der Verlagsgruppe Rhein Main vom 6. Mai 2014; abgerufen am 24. Februar 2015
- ^ “Milchpilz”, wie er an vielen Orten stand. Farbtupfer zwischen Trümmern – der Pilzkiosk aus Ingelheim. In: Heimatanzeiger online; abgerufen am 24. Februar 2015
- ^ Milchpilz - Ein Kiosk aus den 1950ern! Freilichtmuseum am Kiekeberg
- ^ Pilzkiosk von Kindern für Kinder gebaut at the Wayback Machine (archived 2017-12-07) In: Allgemeine Zeitung. 25. August 2014.
- ^ Milchpilz wird „aufpoliert“. In: Schwäbische Zeitung vom 7. August 2009; abgerufen am 24. Februar 2015
- ^ www.modelleisenbahnfan.de – Produktbeschreibung
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Category:Buildings and structures by shape Category:Kiosks Category:Retail formats Category:Restaurants by type