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Tilley Endurables
Tilley Endurables is a Canadian company that specializes in durable clothing for travelers. It was originally founded by Alex Tilley, an avid sailor who sought to find a quality hat to protect him from the sun. After eing unable to find a cotton hat that suited the rigors of sailing, Tilley decided to create one.
Initially, the hat was sold by Tilley out of his Toronto home, but soon they were being sold at Sailing trade shows and through mail-order. A second product, durable sailing shorts, was introduced, but were unpopular due to price. Just as Tilley planned to discontinue the product, he noticed interest in the shorts from travelers. He made some modifications to the pants and they began to sell. The company's name was changed from Alex Tilley and Family's Nautical Gear to Tilley Endurables, Inc., and they have since expanded to sell a variety of travel clothing and accessories. The company now also has retail stores in Canada, USA, UK, and Ireland.