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North America
editUnited States
editAsian Americans have been active in creating their own brand of Hip Hop in their own communities and on College Campuses since its rise in popularity. Though many have found a cult following such as Dumbfoundead and Bambu, they have yet to reach the same levels of success and popularity as their African American, Caucasian, and Latino counterparts. Dr. Nitasha Sharma has attributed the Asian American rapper's lack of marketability to the identity politics of Asian Americans not fitting the traditionally masculine image of Hip-Hop.[1]
References
edit- ^ Sharma, Nitasha Tamar (Dec. 2013). "Marketing MCs: South Asian American Rappers Negotiate Image, Audience, Artistic Control, and Capital". Popular Music & Society. 36 (5): 637-658.
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