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Entroopia.pro

Entroopia is an Estonian engagement and marketer of software products for inbound marketing, sales, and customer service. Entroopia was founded by Gertrud Karu and Nazmi Katsani in 2024.

Its services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, search engine optimization,customer support and webinars.

History

Entroopia was founded in 2024 by Gertrud Karu, Kairit... and Nazmi Katsani, with the vision of revolutionising engagement through innovative workshop solutions. The company's journey began in the European area, where the founders identified a significant gap in alternative marketing growth. Initially, Entroopia focused on developing engagement workshops, which quickly gained traction due to their unique approach and superior performance.

Entroopia has maintained a strong focus on research and development, continually pushing the boundaries of what's possible in real growth.

Services

Go-To-Market Strategy

Go-To-Market (GTM) Strategy workshops are structured sessions designed to help organizations plan and execute the launch of a product or service into the market. These workshops involve cross-functional teams working together to align on strategic goals, develop a deep understanding of the target market, define a unique value proposition, create a positioning statement, identify effective sales and distribution channels, and establish a comprehensive marketing plan. Additionally, these workshops focus on equipping sales teams, setting key performance indicators, and planning for potential risks, resulting in a detailed action plan to ensure successful market entry and growth.

Go-To-Market Motions

Go-To-Market (GTM) Motions workshops are focused sessions aimed at defining and optimizing the specific processes and tactics used to bring a product or service to market. These workshops involve key stakeholders from marketing, sales, product development, and customer support working together to outline detailed operational plans, including customer acquisition strategies, sales methodologies, and marketing campaigns. The goal is to identify the most effective approaches for engaging target customers, accelerating sales cycles, and driving revenue growth. By the end of the workshop, participants develop a clear set of actions and best practices tailored to the unique needs of their business and market environment, ensuring efficient and effective market execution.

Growth Modelling

Growth Modelling workshops are collaborative sessions designed to help organizations forecast and strategize their future growth. These workshops bring together key stakeholders to analyze data, identify growth drivers, and build predictive models that simulate various growth scenarios. The aim is to create a detailed plan that outlines potential growth trajectories, resource allocation, and key performance indicators. By examining different variables and market conditions, participants develop a robust growth strategy that aligns with the organization's goals and helps in making informed decisions to drive sustainable long-term expansion.

Product Strategy

Product Strategy workshops are intensive, collaborative sessions designed to help organizations define and refine their product's strategic direction. These workshops involve cross-functional teams, including product managers, designers, engineers, and marketers, working together to analyze market trends, understand customer needs, assess competitive landscapes, and align on a clear product vision. The goal is to create a strategic roadmap that outlines product goals, feature prioritization, differentiation strategies, and go-to-market plans. By the end of the workshop, participants develop a cohesive strategy that ensures the product meets market demands and drives business growth effectively.

PMF Acceleration

PMF (Product-Market Fit) Acceleration workshops are focused sessions designed to expedite the process of aligning a product with market needs and demands. These workshops bring together key stakeholders, including product managers, marketers, and customer representatives, to rapidly validate assumptions, gather customer feedback, and iterate on product features. The objective is to identify and implement the most effective strategies for achieving a strong product-market fit, thereby enhancing the product's value proposition, user adoption, and market traction. Through structured activities and data-driven insights, participants develop actionable plans to refine their product offerings and accelerate their journey to achieving sustainable market success.

Host Webinars

Host Webinars are online seminars or presentations conducted over the internet, allowing organizations or individuals to engage with a broad audience in real-time. These interactive sessions typically feature a presenter or a panel of experts discussing a specific topic, often accompanied by visual aids like slides or videos. Participants can join from anywhere, ask questions, and engage in discussions through chat or Q&A features. Host Webinars are used for various purposes, including educational training, product demonstrations, industry insights, and marketing initiatives, providing a cost-effective and scalable way to share knowledge, promote products, and connect with a global audience.