People involved[edit] edit

Media is the sum of information and entertainment media taken in by an individual or group. The first source of media was solely word of mouth. When written language was established, scrolls were passed, but mass communication was never an option. It wasn't until the printing press that media could be consumed on a high level. Johannes Gutenberg, a goldsmith and businessman from the mining town of Mainz in southern Germany printing press. His technology allowed books, newspapers, and flyers to be printed and distributed on a mass level.

The first newspaper written on paper was done by Benjamin Harris in the British-American Colonies. The invention of a newspaper was one of the most influential pieces in media consumption history, because it pertained to everyone.

Eventually communication reached an electronic state, and the telegraph was invented. Harrison Dyar, who sent electrical sparks through chemically treated paper tape to burn dots and dashes, invented the first telegraph in the USA. The telegraph was the first piece of equipment that allowed users to send electronic messages. A more developed version came from Samuel Morse, whose telegraph printed code on tape and was operated using a keypad and an earpiece. The pattern of communication soon became known as Morse code.

Inventors Elisha Gray and Alexander Graham Bell both independently designed the telephone. The telephone was simple enough for everyone to use and didn't require learning a code.

Soon after the telephone came the radio. Combining technology from both the telegraph and telephone, Guglielmo Marconi sent and received his first radio signal in 1895.

Finally in 1947, after a long period of development, television exploded as a medium. Not one person is responsible for the creation of the television, but Marvin Middlemark invented "rabbit ears" in 1930, which allowed for televisions to be a commercial product. The television has by far been the most influential consumed media, and allowed news to spread on a visual level.

In 1976, Apple created the first consumer computer. The computer was the start of mass written communication using email. Apple continues to be a leading company in computer use.

In 1998, the first ever social media cite SixDegrees.com was created by Andrew Weinreich[1].  It enabled users to upload a profile and make friends with other users. Shortly later in 1999, Friends Reunited was created by Steve and Julie Pankhurst and friend Jason Porter[2]

Sites like MySpace created by Tom Anderson gained prominence in the early 2000s. By 2006, Facebook created by Mark Zuckerberg and Twitter created by Jack Dorsey both became available to users throughout the world. These sites remain some of the most popular social networks on the Internet.


Negative effects[edit source] Media consumption can have a wide range of negative behavioral and emotional effects.[34] There are many instances of violence in movies, television, video games and websites which can affect one's level of aggression. These violent depictions can desensitize viewers to acts of violence and can also provoke mimicking of the acts. Since violence is so rampant in media, viewers believe they live in a more violent world than they actually do.[34]

The reach of media is expanding globally and with this television has become a vice around the world. Television addiction has been labeled as the plug in drug since 1977. Over the years televisions are now located in almost every home, according to most recent estimates taken by Nielsen in the U.S. alone there are 116.4 million T.V. homes[35]

Television can have a negative impact on adolescents and cause them to behave in a manner that is not part of normal social norm. In an article about media violence on society it states that extensive TV viewing among adolescents and young adults is associated with subsequent aggressive acts.[36] Programs that portray violent acts can change an adolescent's view on violence and this may lead them to develop aggressive behavior. These shows usually portray a person who commits a crime or resorts to violence. They also show that these people go unpunished for their crime, creating the notion that crime is something a person can get away with. Studies show that 65% of people between the age of 8 to 18 have a television in their room.[37] The average high-schooler watches, on average,14 hours of television a week.[38] Excessive television viewing and computer game playing has also been associated with many psychiatric symptoms, especially emotional and behavioral symptoms, somatic complaints, attention problems such as hyperactivity, and family interaction problems[3].

When adolescents watch television for long periods of time they spend less time being active and engaged in physical activity. Many adolescents who spend large amounts of time watching television see actors as role models and try to emulate them by trying to be like them this can also have a negative impact on people's body images, mostly women.[38] After seeing beautiful and thinner than average women in the media, viewers may feel worse about themselves and sometimes develop eating disorders.[39] Some believe that the reason obesity rates have greatly increased in the last 20 years is due to increased media consumption. This is due to the fact that children are spending much more time playing video games and watching television than exercising.[40] Social media is said to also cause anxiety and depression. Research suggests that young people who spend more than 2 hours per day on social media are more likely to report poor mental health, including psychological distress.

Numerous studies have also shown that media consumption has a significant association with poor sleep quality. television and computer game exposure affect children's sleep and deteriorate verbal cognitive performance. [4].

Another problem that has developed due to increased media consumption is that people are becoming less independent. With text messaging and social media, people want instant gratification from their friends and often feel hurt if they do not receive an immediate response. Instead of having self-validation, people often need validation from others.[41] Another issue with independence is that since children frequently get cellphones when they are very young, they are always connected and never truly alone. Today, many children do not have the rite of passage of being on their own because they can always call their parents if they need help or are frightened.[41]

Minorities are often put in a negative light in the media as well.Like blacks being portrayed as criminals, Hispanics portrayed as illegal aliens and Arabs portrayed as terrorist. When you consume so much media with those as headlines sometimes it becomes embedded in your mind and you start to subconsciously believe it yourself. [42][1]

  1. ^ "The Brief History of Social Media". 2012-03-16. Retrieved 2017-10-18.
  2. ^ Stanford, Peter (2016). "Steve Pankhurst, Friends Reunited millionaire: 'Geeky techies are the new celebrities'". ISSN 0307-1235. Retrieved 2017-10-18.
  3. ^ http://pediatrics.aappublications.org/content/120/5/978?sso=1&sso_redirect_count=1&nfstatus=401&nftoken=00000000-0000-0000-0000-000000000000&nfstatusdescription=ERROR%3A+No+local+token
  4. ^ http://pediatrics.aappublications.org/content/120/5/978?sso=1&sso_redirect_count=1&nfstatus=401&nftoken=00000000-0000-0000-0000-000000000000&nfstatusdescription=ERROR%3A+No+local+token