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Reform Cat is a Midnight Crow Pictures fictional character, created by Chris Rowe as part of a grass roots campaign to educate the public about the United Kingdom Alternative Vote referendum, 2011 May 5 referendum on the voting system [1]. The Cat, described as "350ft tall, ginger and capable of firing laser beams from his eyes", was first popularised in the youtube video "Is your Cat confused about the referendum on the voting system on the 5th May?" which was released on the 27th April 2011 [2]. Reform Cat has since been featured in the Guardian [3], FHM [4] and has developed a cult following on Facebook [5] and a range of official merchandise. Reform Cat's YouTube video has had more views than the top Official No and top Official Yes campaign videos put together[6]. To celebrate Star Wars Day Reform Cats follow up video "How REFORM CAT was convinced to vote YES for the Alternative Vote, by the Lord JC himself!" was released on the 4th May 2011 [7].
See also edit
- YES! To Fairer Votes
- Electoral Reform Society
- Take Back Parliament
- NOtoAV - the group against the alternative vote.
References edit
- ^ Midnight Crow Production Company
- ^ YouTube video: "Is your Cat confused about the referendum on the voting system on the 5th May?"
- ^ Reform Cat explains Thursday's voting referendum
- ^ FHM Explaining the referendum with cats
- ^ Reform Cat Public Figure Facebook fanpage
- ^ . AM 1/5/2011 Reform Cat had 85,000 views on Youtube since launch on 27/4/2011 More than official No campaign or Yes campaign NO: http://www.youtube.com/watch?v=-obZ9OG_XKA less than 45,000 YES:http://www.youtube.com/watch?v=ShE847wJpDo or http://www.youtube.com/watch?v=FstA45lxgFs both less than 35,000
- ^ YouTube video: "How REFORM CAT was convinced to vote YES for the Alternative Vote, by the Lord JC himself!"
External links edit
- YouTube video: "Is your Cat confused about the referendum on the voting system on the 5th May?" and YouTube video: "How REFORM CAT was convinced to vote YES for the Alternative Vote, by the Lord JC himself!" at YouTube
- Reform Cat explains Thursday's voting referendum at The Guardian
- Reform Cat Public Figure Facebook fanpage at Facebook
- Midnight Crow Production Company
Category:Fictional cats Category:Mascots Category:Activism Category:Electoral reform in the United Kingdom Category:Voting lobby groups