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Emerging Giants by Martin Testa
Who are the Emerging Giants? Where are they? What do they do? And why are they important? A growing body of enquiry is analysing the rise of enterprises in emerging economies and their increasingly competitiveness on the world stage. This paper is a preliminary exploration on emerging market multinationals and lessons for global business. Emerging markets, including the BRIC countries (Brazil, Russia, India and China), and others, such as those in Eastern Europe, South Africa, Mexico, Egypt, Turkey and elsewhere, are now seeing the emergence of companies who are competing with Western multinationals both at home and abroad (Garten, 1997, and the example of Turkey is discussed in Kaya and Erden, 2008., and Demirbag and Tatoglu, 2008).
References
editGarten, Jeffrey E. (1997) The Big Ten: the big emerging markets and how they will change our lives. New York, NY: Harper Collins.
Kaya, Harim and Deniz Erden (2008) “Firm-specific capabilities and foreign direct investment activities of Turkish manufacturing firms: an empirical study”, Journal of Management Development, Vol. 27, No. 7, pp.
Demirbag, Mehmet and Ekrem Tatoglu (2008) “Competitive strategy choices of Turkish manufacturing firms in the EU”, Journal of Management Development, Vol. 27, No. 7, pp. 727-743.