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Note to self: maybe a list of idol group concept debuts/comebacks would be more relevant here? Luminous744 (talk) 13:16, 19 March 2018 (UTC)
The issue of creating a concepts page is that it's highly subjective on fan/public interpretation, so maybe a list of groups with their announced/confirmed concepts would be more likely to be a new page? Luminous744 (talk) 13:16, 19 March 2018 (UTC)

Idol Group Concepts

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Idol group concepts are the type of visual and musical theme that idol groups utilize during their debut or comeback. This concept can change between debuts and are usually different between boy groups and girl groups. New idol groups will often debut with a concept well-known to the market to secure a successful first debut. Concepts can be divided between general concepts and theme concepts. A group can perform with any mix of concepts and there can be multiple subcategories underneath any one concept.

Selected Boy Group Concepts

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  • Cool
    • Swag
    • Badass/Powerful
    • Tough
  • Cute
    • Innocent
    • Playful

Selected Girl Group Concepts

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  • Cute
    • Innocent
    • Playful
  • Sexy
    • Badass/Girl-crush


Selected Theme Concepts

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  • School
  • Athletics
  • Fantasy
    • Fairytale
  • Band
  • Party
  • Uniform
  • Suit/Classy
  • Holiday/Seasonal
  • Genre
    • Hip-hop
    • Disco
    • Retro/Vintage
  • Urban

References

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https://www.theodysseyonline.com/12-concepts-styles-korean-pop-stars

Final Draft

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Marketing

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Many agencies have presented new idol groups to an audience through a "debut showcase", which consists of online marketing and television broadcast promotions as opposed to radio.[1] Groups are given a name and a "concept," along with a marketing hook. These concepts are the type of visual and musical theme that idol groups utilize during their debut or comeback.[citation needed] Concepts can change between debuts and fans often distinguish between boy group concepts and girl group concepts. Concepts can be divided between general concepts and theme concepts, such as cute or fantasy. New idol groups will often debut with a concept well-known to the market to secure a successful first debut. Sometimes sub-units or sub-groups are formed among existing members. An example subgroup is Super Junior-K.R.Y. which consists of members Kyuhyun, Ryeowook, and Yesung, and Super Junior-M, which became one of the best-selling K-pop subgroups in China.[2]

  1. ^ Cite error: The named reference npr 20121012 was invoked but never defined (see the help page).
  2. ^ Kallen, Stuart A. (2014). K-Pop: Korea's Musical Explosion. Twenty-First Century Books. p. 37–38. ISBN 9781467720427.