Laurent Tonnelier
Laurent TONNELIER
Laurent TONNELIER
Born (1979-11-28) 28 November 1979 (age 44)
CitizenshipFrench
EducationMIAGe
Occupation(s)CEO, Inventor (patent)
EmployerSERVICETAG
Known forfounding MOBILEAD, founding SERVICETAG, contributing to GS1 standards
OpponentDidier Patry
AwardsRed Herring 2014 Top 100 Europe Winner
Websitehttp://linkedin.com/in/tonnelier/


Laurent Tonnelier is founder and CEO of serviceTag.[1].

Laurent Tonnelier is founder and CEO of mobiLead.[2].

Mr. Tonnelier holds a Postgraduate degree in advanced databases and a Master of Science in Computing Science and Management Information Systems.

Laurent is an expert group leader on Near-field communication (NFC), QR Code and the Internet of Things (IoT) at AFNOR, the French National Organization for Standardization and its International Organization for Standardization member body (ISO). Laurent is a member of W3C and participates in GS1 Working Groups.

Mr. Tonnelier successfully developed for Oracle Corporation the world-class leading-edge technology Oracle Application Server 9i Wireless Edition. As Principal Product Manager, Mr. Tonnelier has been involved in ongoing product and business development, international lecturing and speaking engagements.

Prior to join Oracle Corporation, Mr. Tonnelier was working in one of its subsidiary, Oracle France, as Advanced Technologies Consultant. He was designing architecture, auditing and developing complex Web based solutions.

Before Oracle, Mr. Tonnelier worked for the National Centre of Space Studies of France (CNES), The European Space Agency (ESA) and Essilor Varilux, the world's leading corrective lens manufacturer.


a global marketing solution provider that turns technologies into usable services for brand owners. mobiLead provides a innovative and consistent software solution to connect corporations with end users, consumers or patients through objects, using optical and radio frequency identification systems.

A serial mobile Internet innovator and mobile industry veteran, Laurent was one of the key architects behind Oracle’s mobile Internet strategy. Starting in 1998, as Principal Product Manager for Oracle’s Wireless & Embedded Products, Laurent helped Oracle productize a wireless Internet portal jointly developed by Swedish mobile carrier Telia and Oracle.

Portal-to-Go, the software product developed by Oracle under Laurent’s product management leadership, was one of the first software products to let carriers and enterprises deploy mobile Internet portals accessible via standard phones using voice and mobile handset screen interfaces. In addition to being marketed as a packaged software solution by Oracle, Portal-to-Go was the foundation for two Oracle spin-offs that opened up the platform as online services letting carriers rapidly design hosted white label wireless Internet portals: OracleMobile in the United States and Drutt in Europe, a Telia-Oracle joint venture acquired by Ericsson in 2007. Those two spin-offs were ahead of their time offering what are now commonly known as cloud-based platforms. The Portal-to-Go technology is now the wireless and voice engine in Oracle Fusion Middleware. As Principal Product Manager for Oracle Portal-to-Go, Laurent was involved in standards-body contributions and international lecturing and speaking engagements. Starting in 1998 and to this day, Laurent has been convinced of the need for all mobile Internet stakeholders to collaborate on the definition of open mobile Internet standards. During his tenure at Oracle, he was involved in several W3C initiatives (including XHTML-MP, CSS-MP) aimed at defining mobile Internet and Web services standards.

  1. ^ "serviceTag sas - corporate website".
  2. ^ "mobiLead sas - corporate website".