White Mountain Attitude is "a state of mind brought on by the beauty of our pine covered mountains and high country meadows". The White Mountain Attitude specifically refers to Arizona's White Mountains, located in the Eastern part of the state, from Coronado's Trail and Hannigan Meadow, up through Springerville, then over to Show Low and Heber. It is a registered tradename and the brainchild of Lynette Cross of http://coupongirlaz.com/.http://www.azsos.gov/business_services/tnt /www.sos.nh.gov/corporate/tradenameforms.html