Founded in 2012, 99Rise is a progressive social movement organization that aims to "reclaim our democracy from the domination of big money."[1] According to their website, 99Rise's 10 principles are: nonviolence, strategic unity, common message, decentralized structure, democratic cooperation, inclusion, pluralism, leadership as service, voluntarism, and open affiliation.[2] Structure wise, 99Rise is a decentralized organization with distributed leadership stretching across the United States. 99Rise puts activists and organizers through 2-day detailed DNA trainings, Online Basic Trainings, and monthly Online Orientations in order to equip each member with the tools needed to continue to spread their organization's message.[3] Since the formation of the movement, 99Rise members have garnered media attention by protesting during Supreme Court hearings and by interrupting Donald Trump at the 2016 GOP debate.[4][5]

Strategy

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99Rise plans on achieving their goal to reclaim democracy from the domination of big money through a five phase approach:[6][7]

  1. (Before April 2016) Build the movement. 99Rise prepared each activist through encompassing trainings, team building exercises, and leadership meetings.
  2. (April 2016 - September 2016) Participate in forms of civil disobedience to get the attention of political leadership during the 2016 election. 99Rise disrupted the Supreme Court on April 1, 2015 and Donald Trump at the GOP debate.
  3. (September 2016 - December 2016) Mobilize members to get out and elect representatives and a president who will be their champion for the causes they are fighting for.
  4. (January 2017- December 2017) Hold Congress, the President, and state legislatures accountable when it comes to meeting their demands to reclaim democracy. If the governing bodies do not meet their demands for constitutional and legislative reform, then participate in forms of civil disobedience and/or mass noncooperation.
  5. (January 2017 - November 2018) Monitor and enforce the reform agenda until it is enacted. Further escalation of civil disobedience if necessary.

Leadership

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Kai Newkirk is the co-founder and most visible member of 99Rise.[8] While Newkirk understands the difficulties of 99Rise's mission, he stresses that there are important smaller victories that can be achieved to restore some integrity back into the political process. Newkirk wants to push for the adoption of disclosure laws to address the problem of dark money and wants to create a democracy voucher system which would give a tax credit to voters to let every voter direct $50 or $100 to a candidate of their choosing. He believes that these two victories would be a step in the right direction towards achieving their ultimate goal of reclaiming democracy from the power of big money.[9]

Actions

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Supreme Court Hearing Protest

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Jan 21, 2015

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A group of seven 99rise activists protested during a Supreme Court Hearing. They chose this day to disrupt the court because they were condemning the ruling in the Citizens United case which happened five years ago from this day. In a report following the incident, 99Rise members also noted that a Princeton study concluded that the average American had "near-zero, statistically non-significant impact upon public policy."[10] They rationalized that there disturbance of the court was one way they could make an impact, or draw attention towards public policy that they find unjust. Immediately following the disruption, the activists were escorted out of the courtroom and were charged with making a harangue or oration.[11] Those arrested were Andrew Batcher, Irandira Gonzales, Margaret Johnson, Alexandra Flores-Quilty, Katherine Philipson, Curt Ries, and Mary Zeiser. The 8th member in the courtroom, Ryan Clayton, allegedly used a concealed camera to film the incident. It is still unclear as to what penalty Clayton will receive.[12]

April 1, 2015

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A group of five 99rise activists protested during another Supreme Court hearing. The 99rise members stood up and said, "We rise to demand democracy. One person, one vote".[13] Immediately after, they were tackled and arrested.[14] They now face two charges: picketing with the intent of interfering with or obstructing the administration of justice and making a harangue or oration.[4] The date that they protested, April 1, 2015, is also of significance because it is the one year anniversary of the McCutcheon vs FEC Supreme Court ruling. The ruling "struck down the aggregate limits on the amount an individual may contribute during a two-year period to all federal candidates, parties and political action committees combine."[15] 99rise contends that this ruling gave the 1% even more power to control our democracy through political donations by getting rid of the previously held restriction of $123,400 that one may contribute to a candidate, PACs, or parties.[13]

GOP Debate Interruption

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During the 2016 GOP debate, Kai Newkirk, one of the cofounders of 99rise, stood up and interrupted Donald Trump.[5][16] While there are conflicting reports as to what Newkirk said, sources claim he spoke out for fair elections instead of today's billionaire controlled ones.[5][16] He was immediately removed from the venue following the disruption.

March for Democracy Across California

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On May 17, 2014, members of 99rise began their 480 mile journey from LA City Hall to the State Capital in Sacramento, California.[17] The march called for three tangible changes to legislation:[18]

  1. Pass an amendment that stops big money influence on the American political system.
  2. Pass Senate Bill 1272 (SB1272) - Allow California voters the chance to collaborate and propose such an amendment as stated above, and the California legislature to ratify it by passing a Senate bill.
  3. Pass the Disclose Act - Stop anonymous money in elections.

2016 Election Actions

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Run Warren Run

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In December of 2014, MoveOn.org began their campaign to get Senator Elizabeth Warren (D-MA) to run to be the 45th President of the United States. MoveOn.org's campaign plan to get Warren to run for office included getting their large base of supporters to sign a petition urging Warren to run, spending roughly a million dollars on television advertisements in Iowa and New Hampshire, the states that kicked off the presidential nomination process, and creating a website called "Run Warren Run".[19] When asked about the the Run Warren Run campaign, Ilya Sheyman, MoveOn.org's executive director, made it clear that the mindset behind the campaign was to show Senator Warren that there was a path for her to the presidency and that there was a substantial amount of grass-roots energy in key states that will support her if she chose to do so.[19] By the end of the campaign, MoveOn.org was able to get 365,000 signatures showing support for Warren and had planned, organized, and executed over 400 events.[19] In the end, Senator Warren did not run for the 2016 presidency.[20]

MoveOn.org backs Sanders

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After failing to get Senator Warren to run for the presidency, MoveOn.org chose to back Senator Bernie Sanders (I-VT) after 78% of its membership voted in favor of him rather than Hillary Clinton or Martin O'Malley.[21] Ilya Sheyman claimed that Bernie Sanders' consistent fortitude in regards to standing up to big money and corporate interests really resonated with their members.[22]

United Against Hate

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In response to the rhetoric of Donald Trump during the 2016 Presidential Election, a group of over 100 celebrities launched the United Against Hate campaign hosted by MoveOn.org. The large list of influential celebrities in support of the United Against Hate campaign attracted the media's attention. Notable celebrities from a range of industries, primarily the film industry, included: Shonda Rhimes, Kerry Washington, Julianne Moore, Macklemore, Neil Patrick Harris, etc.[23] The goal of the United Against Hate campaign was to stop Donald Trump who they viewed as a "dangerous" and "divisive" leader.[24]

Model

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Internationalization of the MoveOn Model

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From the start, MoveOn.org's model was able to combine net activism with meaningful political activism.[25][26] As MoveOn.org developed its presence within politics into the one that it has today, the model and structure that they developed became desirable to other organizations who faced similar challenges.[27] One person who aided in the internationalization of the MoveOn Model is MoveOn.org's former advocacy director, Ben Brandzel. In 2007 after leaving MoveOn to work on John Edwards presidential campaign a bit before it fell apart, Brandzel headed to Australia to help a young Internet driven group called GetUp!. According to their website, GetUp! is "an independent movement to build a progressive Australia and bring participation back into [their] democracy."[28] When Brandzel arrived in Australia to help GetUp!, he realized that GetUp! was facing similar opportunities and challenges to MoveOn.org.[29] Brandzel then helped GetUp! implement similar structure and campaigns as MoveOn.org and they were able to achieve results at a rate that he said were "three times the pace of MoveOn in the U.S." From this, he concluded that the success MoveOn.org achieved was not a fluke, rather it was a model that could be applied to different scenarios and could help other organizations achieve similar results in regards to net and political activism.[27] MoveOn.org's model helped shape and mold GetUp!'s organizational leadership in online campaigning, the communication within the organization, and their theory on how to create concrete political change. [20][30][31]

Structure

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MoveOn Councils

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MoveOn.org's structure incorporates a groups of councils across the country. These councils consist of at least 4 active members in a local area who are tasked with planning and executing events as well as fostering a sense of local identity. Additionally, this system of councils is used to help MoveOn.org transition from an online presence to an on foot presence in communities across the United States and helps MoveOn.org establish this culture of organizing that they are pushing for. They have over 250 local councils now and one in every state. [32]

Media

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Social Media

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Democracy Spring has been able to generate a substantial amount of social media buzz through their protests. During the April mobilization at Capitol Hill, #DemocracySpring was tweeted over 150,000 times.[33] According to the Digital Director of Democracy Spring, Justin Smith, Democracy Spring trended nationally across Facebook and Twitter for several days accumulating over 6 million views on its social media pages by the time the buzz died down.[34] One of the pictures that was shared and tweeted many times was the picture of Kaja Rebane, a University of Wisconsin environmental studies graduate student, who wore a Statue of Liberty costume to the protest. Rebane was one of the many who were handcuffed in the largest mass arrest in the history of the Capitol grounds.[35]

Cable News

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During the April mobilization at Capitol Hill that resulted in 400 arrests, cable television devoted minimal coverage to the protests. CNN spent zero time covering the protests, while MSNBC gave Democracy Spring ~12 seconds and Fox News ~17 seconds. Additionally, MSNBC and Fox News misrepresented the protests, saying they were for voting rights issues rather than to stop systemic political corruption. While Cable News did not give Democracy Spring much air time, other organizations including NPR, Al Jazeera, Democracy Now, The Young Turks, and CSPAN covered the protests with a number of featured segments.[33][34]

April Mobilization

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Democracy Awakening, which is closely aligned with Democracy Spring, followed up Democracy Spring's April's protest with a protest of their own in a similar fashion at the U.S. Capitol. Ben Cohen and Jerry Greenfield, Ben and Jerry's cofounders, were among approximately 300 people arrested as part of the "Democracy Awakening" protests.[36][37]

References:

  1. ^ "About 99Rise". 99Rise. Retrieved 2016-10-22.
  2. ^ "Our Principles". 99Rise. Retrieved 2016-10-22.
  3. ^ "Who Are We?". 99Rise. Retrieved 2016-10-22.
  4. ^ a b "99Rise protesters charged with Class A misdemeanor in federal court". Washington Post. Retrieved 2016-10-27.
  5. ^ a b c Alter, Charlotte. "Watch Donald Trump Get Heckled by an Anti-Big-Money Protester". TIME.com. Retrieved 2016-10-27.
  6. ^ "Reader poll: What's the proper punishment for 99Rise protesters?". Washington Post. Retrieved 2016-11-18.
  7. ^ "How do we win?". 99Rise. Retrieved 2016-11-18.
  8. ^ Yang, Melissah. "Who Was Donald Trump's Heckler At The GOP Debate? Kai Newkirk Disrupts For An Important Reason". Retrieved 2016-11-18.
  9. ^ Engler, Mark (Apr2015). "Is there a pathway to ending corporate rule in America?". Issue 481, p33, 1p. Retrieved NOV 15, 2016 – via EBSCOHost. {{cite news}}: Check date values in: |access-date= and |date= (help)
  10. ^ Martin Gilens and Benjamin I. Page, "Testing Theories of American Politics: Elites, Interest Groups, and Average Citizens". Princeton University. Retrieved 2016-11-18.
  11. ^ Bellew, Chelsea Elizabeth (2015-12-04). "Combating Corruption in Campaign Finance in the United States: Why a Grass Roots Approach Is the Only Solution". Rochester, NY: Social Science Research Network. {{cite journal}}: Cite journal requires |journal= (help)
  12. ^ Producer, Lauren Windsor Executive; Undercurrent, The (2015-01-26). "EXCLUSIVE VIDEO: Citizens United Protest Inside the Supreme Court". The Huffington Post. Retrieved 2016-11-19.
  13. ^ a b "Watch: Video From Inside Supreme Court Disruption". 99Rise. Retrieved 2016-10-27.
  14. ^ "A Year in the Life of the Supreme Court Almanac Excerpts 6 Journal of Law 2016". heinonline.org. Retrieved 2016-11-07. {{cite web}}: horizontal tab character in |title= at position 58 (help)
  15. ^ "McCutcheon". www.fec.gov. Retrieved 2016-10-27.
  16. ^ a b "WATCH: Protestor Heckles Donald Trump at CNN Republican Debate (UPDATED)". www.mediaite.com. Retrieved 2016-10-27.
  17. ^ "Small money strikes back with the 99Rise movement - Bites - Opinions - July 10, 2014". Sacramento News & Review. Retrieved 2016-10-27.
  18. ^ "99Rise Leads California March, South to North, To End Corruption Of Money In Politics". Occupy.com. 2014-05-28. Retrieved 2016-10-27.
  19. ^ a b c Editor, Sam Stein Senior Politics; Post, The Huffington (2015-06-02). "Run Warren Run Folds As Elizabeth Warren Spurns White House Bid". The Huffington Post. Retrieved 2016-11-18. {{cite web}}: |last= has generic name (help)
  20. ^ a b Lenchner, Charles (Fall2015). "Bernie versus Hillary". Vol. 24 Issue 3, p62-67. 6p. 1 Illustration. Retrieved NOV 9, 2016 – via EBSCOHost. {{cite news}}: Check date values in: |access-date= and |date= (help)
  21. ^ Haberman, Maggie (2016-01-12). "MoveOn Site Puts Its Backing Behind Bernie Sanders". The New York Times - First Draft. Retrieved 2016-11-18.
  22. ^ Swanson, Ian (2016-01-12). "MoveOn endorses Bernie Sanders". TheHill. Retrieved 2016-11-18.
  23. ^ Mic. "Shonda Rhimes, Kerry Washington Join More Than 100 Celebrities in Campaign to Stop Trump". Mic. Retrieved 2016-11-18.
  24. ^ "United Against Hate: Michael Stipe, Mark Ruffalo, Over 100 Artists Form Coalition To Defeat Trump". The Inquisitr News. Retrieved 2016-11-18.
  25. ^ Carty, Victoria (Aug2011). "Multi-Issue, Internet-Mediated Interest Organizations and their Implications for US Politics: A Case of MoveOn.org". Vol. 10 Issue 3, p265-282. Retrieved NOV 12, 2016 – via EBSCOHost. {{cite news}}: Check date values in: |access-date= and |date= (help)
  26. ^ Karpf, David (2009). "The Moveon Effect: Disruptive Innovation within the Interest Group Ecology of American Politics". Rutgers University, School of Communication. APSA 2009 Toronto Meeting Paper. Retrieved NOV 10, 2016. {{cite web}}: Check date values in: |access-date= (help)
  27. ^ a b Karpf, David (NOV 4, 2013). "Netroots Goes Global A new wave of online organizations applicating MoveOn's efforts across the world". NATION CO INC. Retrieved NOV 14, 2016 – via EBSCOHost. {{cite news}}: Check date values in: |access-date= and |date= (help)
  28. ^ "GetUp! Action for Australia". GetUp! Action for Australia. Retrieved 2016-11-18.
  29. ^ "What makes the substantive representation of women possible in a Westminster parliament? The story of RU486 in Australia on JSTOR" (PDF). www.jstor.org. Retrieved 2016-11-17.
  30. ^ VROMEN, ARIADNE (Mar2015). "Campaign Entrepreneurs in Online Collective Action: GetUp! in Australia". Vol. 14 Issue 2, p195-213. 19p. Retrieved NOV 12, 2016 – via EBSCOHost. {{cite news}}: Check date values in: |access-date= and |date= (help)
  31. ^ "Power of the iMob on JSTOR" (PDF). www.jstor.org. Retrieved 2016-11-19.
  32. ^ HAYES, CHRISTOPHER (8/4/2008). "MOVE ON @ 10". Vol. 287 Issue 4, p11, 7p, 1 Color Photograph. Retrieved NOV 11, 2016 – via EBSCOHost. {{cite news}}: Check date values in: |access-date= and |date= (help)
  33. ^ a b Fang, Lee FangZaid JilaniLee; Jilani2016-04-12T16:46:53+00:00, Zaid. "Cable News Devotes 30 Seconds to Mass Arrests Protesting Political Corruption". The Intercept. Retrieved 2016-11-18.{{cite web}}: CS1 maint: numeric names: authors list (link)
  34. ^ a b "Five Takeaways From Democracy Spring". Common Dreams. Retrieved 2016-11-18.
  35. ^ "Democracy Awakening". Vol. 80 Issue 6, p12, 2p, 6 Color Photographs. Jun2016. Retrieved NOV 18 2016 – via EBSCOHost. {{cite news}}: Check date values in: |access-date= and |date= (help)
  36. ^ Junkins, Kayla (MAY 2016). "CAMPAIGN FINANCE REFORM IN THE UNITED STATES IN THE WAKE OF CITIZENS UNITED V. FEC 2010". UNDERGRADUATE HONORS THESIS - University of Massachusetts. Retrieved NOV 17, 2016 – via Google Scholar. {{cite news}}: Check date values in: |access-date= and |date= (help)
  37. ^ CNN, Diane Ruggiero and Daniella Diaz. "Ben & Jerry's co-founders arrested at Capitol". CNN. Retrieved 2016-11-19. {{cite web}}: |last= has generic name (help)