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| Type | Liquor, Tequila |
|---|---|
| Alcohol by volume | 40% |
| Proof (US) | Silver: 80 / Anejo: 80 / Repesado: 80 / Espresso: 70 |
| Variants | Avión Silver, Avión Anejo, Avión Reposado, Avión Espresso |
| Website | http://tequilaavion.com/ |
Tequila Avión was voted “World’s Best Tasting Tequila” at the San Francisco World Spirits Competition.[1]
Tequila Avión launched in the United States in July 2010. In July 2011, Pernod Ricard, the world's co-leader in wines and spirits, acquired a minority interest Tequila Avion and entered into a global distribution joint venture agreement. Produced with fifth generation agave growers from the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avion's distinct flavors are achieved through a combination of slow-roasting Avion agave at lower temperatures to protect the natural flavors of the agave and a proprietary ultra-slow filtration process which creates an unusually smooth taste profile.
Tequila Avión is available in Silver, Reposado, Anejo, and Espresso.
History
edit- 1998 - 1990: Ken Austin, Founder & Chairman at Avión Spirits LLC began his beverage career at E&J Gallo
- 1990 - 2001: Ken Austin managed Seagram's beverage business[2]
- 2001 - 2010: Ken Austin & Kenny Dichter started Marquis Jet[3]
- July 2010: Tequila Avión launched in NY and CA[4]
- July - September 2010: Season 7 of Entourage featured Tequila Avión[5]
- March 2011: Tequila Avión won Double Gold, Gold & Bronze in the San Francisco World Spirits Competition[6]
- June 2011 - Tequila Avión launched in Canada[7]
- October 2011: Tequila Avión won The World's Best Margarita Competition[8]
- July 2011: Pernod Ricard acquired a minority interest in Tequila Avión[9]
- Winter 2012: Expansion in all 50 states[10]
- April 2012: Won Best Unaged White Spirit, Best Tequila, & Double Gold in the San Francisco World Spirits Competition[11]
Products
edit- Avión Silver: Features an intense agave aroma with herbal tinges of mint and rosemary, delicate hues of flowers and black pepper and hints of grapefruit and pineapple. It is crisp and clean, well balanced and exceptionally smooth.
- Avión Reposado: Aged 6 months, with a roasted agave presence, notes of cherry, pear, and peach, flower hues of rose petals and tinges of herbs. Oak aroma is elegant with hints of caramel and vanilla.
- Avión Anejo: Aged 2 years, allowing it to develop rich aromas of caramel, peach, coconut and maple. Bold notes of roasted agave appear first on the palate, followed by delicate hints of mint, rosemary, and vanilla that linger through the smooth, harmonious finish.
- Avión Espresso: Real Italian Espresso blended with Avión Silver[12]
Entourage
editEntourage is an American comedy-drama television series that premiered on HBO on July 18, 2004 and concluded on September 11, 2011, after eight seasons. Turtle, played by actor Jerry Ferrara, promotes a tequila brand called Avión with his girlfriend Alex. He gets into some trouble with the tequila supplier, Carlos, and businessman Mark Cuban. Avión was chosen as Turtle's new business because of Doug Ellin's friendship with Kenny Dichter, the creator of Avión.[13]
References
edit- ^ "Tequila Avion Wins World's Best White Spirit, World's Best Tequila, Double Gold and Two Silver Medals at the 2012 San Francisco World Spirits Competition". PR Newswire.
- ^ "An Interview with Ken Austin, Founder and Chairman, Tequila Avión". LeadersMag.com.
- ^ "Kenny Dichter Returns to Entrepreneurial Roots". Business Wire.
- ^ "Tequila Avión Launching in New York and California Announces Key Executive Appointment". Business Wire.
- ^ "Entourage Tequila Avión Is for Real". Biz Journals.
- ^ "2011 Results by Brand" (PDF). San Francisco Spirits Competition.
- ^ "These tequilas aren't for wasting away in Margaritaville". The Globe and Mail.
- ^ "http://www.reuters.com/article/2012/02/22/idUS116330+22-Feb-2012+PRN20120222". Reuters.
{{cite web}}: External link in|title= - ^ "PERNOD RICARD SIGNS A JOINT-VENTURE AGREEMENT WITH TEQUILA AVIÓN". Pernod Ricard.
- ^ "The Next Big Lifestyle Brand". LeadersMag.com.
- ^ "The San Francisco World Spirits Competition Judges 1,215 Entries - A New Record". PR Newswire.
- ^ http://www.crownwineandspirits.com/brands/Avion-Tequila.html.
{{cite web}}: Missing or empty|title=(help) - ^ Novellino, Teresa. "Entourage Tequila Avión Is for Real". Upstart Business Journal.
External links
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