Wikipedia

User:Janweh64/old/Bonin Bough

< User:Janweh64
Bonin Bough
Born
Brant Bonin Bough
Career
ShowCleveland Hustles
StationCNBC
Occupations
Employers
Websitebboninbough.com

Brant Bonin Bough is an American marketing executive, author, and host of the CNBC show Cleveland Hustles.[1][2][3] He is often referred to as a marketing expert, especially in the areas of social and digital marketing[1][3][4][5][6][7] and his career has garnered significant attention since 2007.[8][9][10] He garners "celebrity-like" attention in his industry.[11][12]

Early life edit

At age 11, Bough spoke at an event held at Cathedral of Saint John the Divine to coincide with the United Nations' World Summit for Children.[13] At age 12, Bough was a member of Youth Uprising, a congress of young people challenging how news media portrays them in print and television. He read a list of "challenges" at the Bust the Stereotypes Speakout, a New York conference featuring a panel of journalists from several media companies like WABC-TV and The New York Times.[14]

Bough attended Hartwick College, graduating in 1999.[15]

Career edit

In 2007, Bough became vice president of Screengrab, part of the public relations firm Weber Shandwick, a subsidiary of Interpublic Group of Companies. He had previously worked for another New York firm, Ruder Finn,[8] where he was a founding member of the firm's digital practice, Ruder Finn Interactive, since 1999.[16]

In 2008, Bough began working at PepsiCo as the digital and social media director.[3][17] During his time at the company, he ran a "digital fitness" bootcamp which educated the company's executives on technology in an attempt to bridge the gap between them and their customer base.[16][17] During his tenure, Pepsi also launched the Pepsi Refresh Project.[18][7] Bough was also involved in the launch of a partnership between Pepsi and Foursquare, as well as a separate but similar social app, Pepsi Loot.[19]

In 2011, Fast Company named him one of its "100 Most Creative People In Business",[12] while Fortune and CNNMoney each named him on their lists of 40 under 40.[20][21] In 2012, Bough left PepsiCo to join Kraft Foods Group.[22] He became chief media and e-commerce officer at Mondelez International, a confectionery, food, and beverage company spun-off from Kraft Foods.[3][23][24] Later the same year, he started Mobile Futures, an incubator program that paired start-up social media companies with several Mondelez-owned brands to launch individual marketing strategies.[22] One of these start-ups, Betabox was later purchased by VaynerMedia.[25] Another start-up Waze, which partner with Stride Gum, was later bought by Google.[16]

In January 2013, during the power outage at the Super Bowl XLVII, Bough had the idea to tweet "Power out? No problem. You can still dunk in the dark."[26][27][28] This tweet is regarded as an innovative real-time use of social media by a brand.[29][16][30][31] In 2014, Adweek named Bough #4 on their list of "most influential buyers, sellers and marketers," estimating his media spending at $182 million.[2]

In June 2014, Bough was one of the five advertising executives featured in a Ad Age campaign that imagined what their lives might have been like without the magazine.[32][33]

In 2016, Bough was involved in a marketing campaign for Stride Gum that hired skydiver Luke Aikins to make a jump without a parachute or wingsuit. Aikins leapt from a plane at 25,000 feet (7,600 m) in California landing in a net while the event aired live on television.[24][27][34]

Bough published Txt Me, a book on messaging and how the mobile device has changed modern life.[35] Bough's phone number is on the cover and he actively encourages the public to reach out via text.[36]

In August 2016, Bough left Mondelez to host the CNBC television reality series Cleveland Hustles.[37] The series is produced by LeBron James and Maverick Carter, and based on the premise of helping local entrepreneurs start a new business.[27][38][39]

Awards and recognition edit

Publications edit

  • Bough, B. Bonin (2016-08-16). Txt Me: Your Phone Has Changed Your Life. Let's Talk about It. BenBella Books, Inc. ISBN 9781942952367.
  • Agresta; Bough; Miletsky (2010-09-15). Perspectives on Social Media Marketing, 1st ed. Cengage Learning. ISBN 9781435456532.

References edit

  1. ^ a b Dodson, Claure (2016-11-21). "How Bonin Bough Pivoted From Marketing Guru To Reality TV Host". Fast Company. Retrieved 2017-03-26.
  2. ^ a b c Adweek staff. "The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands". Retrieved 2017-03-26.
  3. ^ a b c d Zmuda, Natalie (February 7, 2012). "PepsiCo Loses Digital Guru to Kraft". Advertising Age. Retrieved March 26, 2017.
  4. ^ Dubois, Jake (2017-01-18). "Bonin Bough About Career And Its Impact". Black Matters US. Retrieved 2017-07-08.
  5. ^ "Trendsetters: Bonin Bough, Pepsi's Global Digital Guru, outlines the Power of the UPC". Internationalist Magazine. 2010-06-21. Retrieved 2017-07-08.
  6. ^ a b c Vaynerchuk, Gary (July 1, 2014). "Bonin Bough: Power List 2014". PR Week. Retrieved 2017-07-08.
  7. ^ a b c "Bonin Bough: Power List 2012". PR Week. July 1, 2012. Retrieved 2017-07-08.
  8. ^ a b "People and Accounts of Note". The New York Times. 2007-02-21. Retrieved 2017-07-08.
  9. ^ Schultz, E.J.; Wohl, Jessica (2016-08-16). "Bonin Bough Has Left Mondelez". AdAge. Retrieved 2017-11-15.
  10. ^ Zmuda, Natalie (2012-02-07). "PepsiCo Loses Digital Guru to Kraft". AdAge. Retrieved 2017-11-15.
  11. ^ Schultz, E.J.; Wohl, Jessica (August 16, 2016). "Bonin Bough Has Left Mondelez". AdvertisingAge. Retrieved 2017-07-08.
  12. ^ a b c "77. B. Bonin Bough". Fast Company. 2011-05-18. Retrieved 2017-04-12.
  13. ^ Howe, Marvine (1990-10-01). "World Summit for Children; New York Children Join In Exchanging of Ideas". The New York Times. Retrieved 2017-07-08.
  14. ^ Hevesi, Dennis (1990-11-19). "Youths Criticize Media On Coverage of Children". The New York Times. Retrieved 2017-07-08.
  15. ^ "e-Commerce Expert Bonin Bough '99 to Speak on 'Hackonomy' at Hartwick College". Hartwick College. Retrieved 2017-07-08.
  16. ^ a b c d Stein, Lindsay (September 1, 2013). "Newsmaker: Bonin Bough, Mondelēz International". PR Week. Retrieved 2017-07-08.
  17. ^ a b Zmuda, Natalie (November 7, 2011). "Digital Fitness Is Latest Craze in Building up Your Marketing Ranks". Retrieved April 2, 2017.
  18. ^ Preston, Jennifer (2011-01-30). "Pepsi's Bet on Community Projects Over the Super Bowl". The New York Times. Retrieved 2017-07-08.
  19. ^ Clifford, Stephanie (2010-04-28). "Linking Customer Loyalty With Social Networking". The New York Times. Retrieved 2017-07-08.
  20. ^ a b "40 Under 40 - Bonin Bough". Fortune. 2011-10-25. Retrieved 2017-04-12.
  21. ^ a b "40 Under 40 - Bonin Bough (25)". CNNMoney. October 25, 2011. Retrieved 2017-07-08.
  22. ^ a b "Mondelez executive pairs Oreo, Trident and other big brands with startups". Blue Sky Innovation. Chicago Tribune. Retrieved 2017-07-08.
  23. ^ Shing, David (2013-03-11). "SXSW SHINGERVIEW: Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International". Huffington Post. Retrieved 2017-07-08.
  24. ^ a b "Bonin Bough talks his new hosting gig, the future of messaging apps and today's media landscape". The Drum. Retrieved 2017-04-12.
  25. ^ Carpenter, John. "Betabox, born of a Mondelez incubator program, bought by VaynerMedia". chicagotribune.com. Retrieved 2017-07-08.
  26. ^ "Oreo's Super Bowl Power-Outage Tweet Was 18 Months In The Making". Business Insider. Retrieved 2017-04-02.
  27. ^ a b c Rodio, Michael (September 1, 2016). "B. Bonin Bough: The Creative Genius Who Teamed With LeBron to Raise Cleveland's Game". Men's Fitness. Retrieved March 26, 2017.
  28. ^ Daykin, Jerry (August 17, 2016). "'Inspiring and horribly disruptive': How Bonin Bough created a start-up culture at Mondelez". Campaign Magazine. Retrieved 2017-04-12.
  29. ^ "Mondelēz's Bonin Bough speaking at GrowthBeat Summit June 1 and 2". VentureBeat. 2015-05-18. Retrieved 2017-06-15.
  30. ^ Inc., Advanced Solutions International. "View All Advertising Hall of Achievement Members | AAF". www.aaf.org. Retrieved 2017-04-12. {{cite web}}: |last= has generic name (help)
  31. ^ The New York Times (2013-05-28). "Webdenda". The New York Times. Retrieved 2017-07-08.
  32. ^ Elliott, Stuart (2014-06-09). "Ad Age Campaign Offers a Look at Roads Not Taken". The New York Times. Retrieved 2017-07-08.
  33. ^ "Advertising Age - Become a Member". Ad Age. Retrieved 2017-07-08.
  34. ^ CNN, Euan McKirdy. "Skydiver plummets 25,000 feet -- with no parachute". CNN. Retrieved 2017-04-02. {{cite web}}: |last= has generic name (help)
  35. ^ Bough (2016)
  36. ^ Jordan, Nicole (2017-06-28). "Bonin Bough thinks brands are still behind when it comes to messaging". The Drum. Retrieved 2017-07-07.
  37. ^ Miller, Matthew; Samadi, Faaez (August 17, 2016). "Bonin Bough departs Mondelez". PR Week. Retrieved 2017-07-08.
  38. ^ Miller, Matthew; Samadi, Faaez (August 17, 2016). "Mondelez marketer Bonin Bough departs". Campaign Magazine. Retrieved 2017-07-08.
  39. ^ Bentley, Rick (2016-09-22). "CNBC series from LeBron James looks to give financial bounce to Cleveland". The Fresno Bee. Retrieved 2017-03-26.

External links edit



Category:CNBC people Category:People from Cleveland Category:African-American television hosts Category:People from New York City Category:PepsiCo people Category:American marketing people Category:American business writers Category:Living people

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