Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. Important factors also include what the user likes, comments, views and follows on social media platforms[1]. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
Tik Tok
Tik-Tok is a social media platform that includes songs and dances that has tremendously grown and give opportunities since it first came out. To this day, TikTok has over a billion users around the world, leading to an amazing audience for advertisements [2]. Tik-Tok has advertised for many brands and companies in all different ways causing them to gain more as a company because of this exposure. One way TikTok is a great platform for advertisements is that ads are known to look just like regular videos, having likes, shares, and comments[2]. This catches the viewers' eyes more because they may not have known the video they are watching was an advertisement. Another way TikTok is good for distributing ads is a having an influencer show their audience the product. Depending on the influencer who is distributing the ad, it may get more or less attention determined by how the influencer is viewed on the app. For example, an influencer who is know to be trustworthy will generate more revenue for the company because the viewers trust the influencer and the product they are advertising for [3].
Instagram[edit] edit
Currently, there are about 1 billion users on Instagram and about 500 million users scroll through the app everyday seeing multiple posts, reels, videos, and stories[4]. On Instagram, companies can employ influencers for advertising, post from a corporate account, or buy ads from Meta, Instagram's parent company. Social media programs, such as Instagram, uses digital engagement to allow companies to advertise different products. Instagram creates photo ads, video ads, carousel ads, and story ads ranging from $5-$6 per engagement advertisement[5]. The programs evaluate how a consumer engages with the content based on the amount of likes, amount of follows, and certain interests based on preference of the user. The program (Instagram) takes the information gathered about the consumer and creates an environment for the advertisement. Fashion, beauty, and lifestyles are common brands to advertise on Instagram, because about 80% of Instagram users follow at least one brand, usually a fashion brand[5]. Instagram is used on average around 72 minutes a day with users seeing many different advertisements while they scroll through the app.
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Article Draft edit
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. Important factors also include what the user likes, comments, views and follows on social media platforms[1]. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
Tik Tok edit
Tik-Tok is a social media platform that includes songs and dances that has tremendously grown and give opportunities since it first came out. To this day, TikTok has over a billion users around the world, leading to an amazing audience for advertisements [2]. Tik-Tok has advertised for many brands and companies in all different ways causing them to gain more as a company because of this exposure. One way TikTok is a great platform for advertisements is that ads are known to look just like regular videos, having likes, shares, and comments[2]. This catches the viewers' eyes more because they may not have known the video they are watching was an advertisement. Another way TikTok is good for distributing ads is a having an influencer show their audience the product. Depending on the influencer who is distributing the ad, it may get more or less attention determined by how the influencer is viewed on the app. For example, an influencer who is know to be trustworthy will generate more revenue for the company because the viewers trust the influencer and the product they are advertising for [3].
Instagram edit
Currently, there are about 1 billion users on Instagram and about 500 million users scroll through the app everyday seeing multiple posts, reels, videos, and stories[4]. On Instagram, companies can employ influencers for advertising, post from a corporate account, or buy ads from Meta, Instagram's parent company. Social media programs, such as Instagram, uses digital engagement to allow companies to advertise different products. Instagram creates photo ads, video ads, carousel ads, and story ads ranging from $5-$6 per engagement advertisement[5]. The programs evaluate how a consumer engages with the content based on the amount of likes, amount of follows, and certain interests based on preference of the user. The program (Instagram) takes the information gathered about the consumer and creates an environment for the advertisement. Fashion, beauty, and lifestyles are common brands to advertise on Instagram, because about 80% of Instagram users follow at least one brand, usually a fashion brand[5]. Instagram is used on average around 72 minutes a day with users seeing many different advertisements while they scroll through the app.
References edit
- ^ a b Voorveld, Hilde A. M.; van Noort, Guda; Muntinga, Daniël G.; Bronner, Fred (2018-01-02). "Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type". Journal of Advertising. 47 (1): 38–54. doi:10.1080/00913367.2017.1405754. ISSN 0091-3367.
- ^ a b c d Sharp, Debra (2021-03-29). "How TikTok is evolving sequential marketing". VentureBeat. Retrieved 2022-10-04.
- ^ a b Lee, Jieun; Hong, Ilyoo B. (2016-06-01). "Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity". International Journal of Information Management. 36 (3): 360–373. doi:10.1016/j.ijinfomgt.2016.01.001. ISSN 0268-4012.
- ^ a b "Why Your Business Should Be on Instagram". business.com. Retrieved 2022-10-20.
- ^ a b c d Shaoolian, Gabriel. "Is Instagram Advertising The Right Social Media Platform For Your Brand?". Forbes. Retrieved 2022-10-20.