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About me

 
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Entrepreneur. Co-founder of WUGNET® now in its 22th year of operation. Ability to connect the dots, and see relationships and strategic market opportunities (online)in all up and down market conditions. Special interest in licensing intellectual property and OEM opportunities for consumer software publishing. Twenty+ experience in analysis of consumer software for usability, registration incentives, and online merchandising/marketing to achieve high conversation rates for affiliate networks specifically with Try Before You Buy (TBYB) and Direct Sales. Special interest in evaluation of software and hardware products for usability and sales potential.

Specialties Affiliate marketing, eCommerce, Software usability, registration incentives, product marketing. Online email marketing of try before you buy software, direct offers, contract management, licensing intellectual property, business development, strategic partnerships.


Director, Association of Software Professionals, 2011-2012 Association of Software Professionals

More biographic info at: Further biographic information

Career Highlights: Founded WUGNET(R) organization on CompuServe which operated over 500 forums for worldwide technical support for Windows Users (software/hardware). Founding Editor/Publisher of the "Windows(R) Journal" sold to IDG Group (PCWORLD) in 1994.

Books and Book Series (IDG) Internet Gizmo's For Windows, Co-Author, Project Coordinator, Windows Connectivity Secrets, Windows Configuration Secrets

Current Forums on CompuServe/AOL Virus Central on CompuServe WUGNET Windows HELP Forum

Operated Microsoft WUGNET Shareware Pick of the Week 1995-2010 WUGNET supplied a "Featured Download " for many years in Microsoft's Exploring Windows Newsletter and on Former home of WUGNET MIcrosoft Shareware Pick of the Week (Program terminated in 2010).

Published System Engineer Software licensed to Microsoft field engineers in 1992, Symantec Corporation. This utility was used as part of Norton Utilities 5.0