User:Giannamorfesi/Starbucks

Article Draft

Starbucks is a well known coffee shop all around the world. Not only do they sell coffee but they also sell food and regular beverages. For example, breakfast sandwiches, different types of special breads, lunch sandwiches and desserts like cake pops! Their regular beverages include a normal vending machine with all your different kinds of drinks. However, not every Starbucks throughout the world has the same menu, or at least they used to not too. Starbucks had a choice of beer and wine as a special on their menu. This had then failed and never was making the profit that Starbucks would have wanted in 2010. This here was called the Starbucks Evening Program. Unfortunately, there were not enough customers coming to try this new addition to the Starbucks family. “But the idea of drinking wine at Starbucks and snacking on bacon-wrapped dates after 5 p.m. never really caught on with customers, which is why the Seattle-based coffee company is ending Starbucks Evenings in over 400 stores across the United States.” The plus side was not every Starbucks was shutting down this idea. We picked this topic because it was so interesting to find out how Starbucks works and runs in different parts of the world! Fun fact. Seattle was the first city to experience the Starbucks Evening menu!

The program was pulled from 400 stores, although the “Starbucks Evenings" still remains in a few locations the overall turnaround didn’t go as expected. The clever idea to serve alcoholic beverages came from the creative team at Starbucks. The goal was to offer a high-end experience but consumers didn’t take on the mix between coffee and alcohol. “This idea of mixing conflicted with the counter service format in the mornings.” The glittering generalities to “kick back and unwind with friends” created a certain notion. This could backfire on the company‘s reputation, if a “...fight broke out due to intoxication or drunk driving,” The negative risks to this program could ruin certain locations. There are locations around the globe in countries like Japan, Australia, and the UK. In Tokyo, Japan the “Starbucks Evening" has a different “spinoff" rather than following in the US footsteps, Japan has decided to open an exclusive “Starbucks Evenings” this brand has been devoted to the concept.In Australia, the main factor in Starbucks Evenings failing was the "coffee shop culture." The cafes in Australia were in competition with the brand, economically Starbucks was affecting the market.