Fefost

Name: Wedding Dress

Artist: Paco Rabanne (French, b.1934), designer

Date: 1967-1968

Place: France

Medium: leather, aluminum

Cincinnati Art Museum

Long before the 20th century, rich women of the western world began to obsess over the garments of particular designers as a sign of status and prestige. However, in the 20th century, it then became typical of brides in the upper middle class to exhibit this spending habit on wedding gowns in particular. On average women began to spend a higher percentage of their total wedding budget on high end designer gowns even though this would not be typical for any other gown purchase throughout their life time. High end designers began to shit the style of their gowns in order to appeal to this wider range of customers. Traditional tendencies were thrown out the window for the new hippie vibes of the upper middle class.

Name: Sample Gown

Artist: Hayley Page (American, b.1986), designer

Date: 2018

Place: San Diego

Medium: lace, tulle

Hayley Page dominates the wedding dress industry in America today. Her gowns rage in price generally from 4,000 to 7,000 dollars. Gowns used as sample dresses within boutiques are often discarded or donated to charity. This is often the case despite the reality that the gowns are often still in perfect condition. American Brides desire gowns to be delivered from them directly for the designer. Gowns that are tried on by by too many brides are seen as imperfect and even dirty. For an even that for most, still circulates around the concept of perfection of purity a used gown simply wont do. The prestige of the designer and of the bride must be unblemished.