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| Industry | Advertising |
|---|---|
| Founded | 2010 |
| Founder | Justin Choi |
| Headquarters | , |
Number of locations | 6 |
| Products | Native advertising, Programmatic advertising |
| Services | Native advertising, Programmatic advertising |
| Website | nativo |
Nativo, previously known as PostRelease, is a private, for-profit advertising technology platform based in El Segundo, California. Nativo was founded in 2010 by Justin Choi, founder of Cie Games (acquired by Glu Mobile), Cie, and Cie Digital Labs.[1][2]
Nativo is a native advertising provider. Publishers leverage Nativo’s native ad server to deploy and manage native ad placements across all owned properties, and advertisers use Nativo’s native advertising platform to purchase native ad placements through a managed service, self service, or programmatically.[3][4]
History
editPostRelease was founded in 2010 by Justin Choi after receiving $1.8 million in seed funding from various angel investors.[5] PostRelease remained an engineering project until 2012, changing its name to Nativo in February of 2013 to reflect the growing popularity of the native advertising format.[6]
Nativo received $3.5 million of Series A funding in April of 2013, followed by a second round of Series A funding in June of 2014 for $5 million.[5][7] Nativo received Series B funding in June of 2015 totaling $20 million led by Advance Vixeid Partners.[8]
Nativo’s headquarters are located in El Segundo and the organization has six office locations, including New York City, San Francisco, Chicago, London, and Toronto. Nativo currently employs between 50-200 people,[9] and their most well known competitors include Sharethrough and Triplelift.[10]
In March of 2019, Nativo acquired SimpleReach, a content management platform, for an undisclosed amount.[11]
Reception
editNativo received recognition within the Los Angeles startup community beginning in 2013, when it received a 2013 Startup of the Year Award at the LA Tech Summit.[12] Digiday recognized the organization in 2015 with both a Signal Award and a Publishing Award,[13] and as of 2019, Nativo is a finalist for additional recognition by both AdExchanger[14] and Digiday.[15]
See Also
editReferences
edit- ^ "Tech Entrepreneur and Investor Anderee Berengian Acquires Majority Stake in Cie Digital Labs". finance.yahoo.com. Retrieved 2019-04-13.
- ^ "Author: Justin Choi". TechCrunch. Retrieved 2019-04-13.
- ^ Kozlowski, Lori. "The Future Of Advertising: Native, Engaging, At Scale". Forbes. Retrieved 2019-04-13.
- ^ "Nativo Enables Advertisers To Access Native Video Formats Programmatically". www.mediapost.com. Retrieved 2019-04-13.
- ^ a b "Native Ad Startup Nativo Raises $3.5M Round Led By Greycroft". TechCrunch. Retrieved 2019-04-15.
- ^ Nativo. "PostRelease Changes Name to Nativo to Reflect Development of New Technologies Enabling Deployment and Management of Native Advertising Across Desktop and Mobile Media Properties". www.prnewswire.com. Retrieved 2019-04-13.
- ^ "Nativo Raises $20M Series B | PitchBook". pitchbook.com. Retrieved 2019-04-15.
- ^ "Adtech platform Nativo Secures $20 Million in a Series B Funding Round". www.martechadvisor.com. Retrieved 2019-04-15.
- ^ "Working at Nativo". Glassdoor. Retrieved 2019-04-13.
- ^ Tuesday, Judith Aquino //; May 13th; Pm, 2014-5:14 (2014-05-13). "Nativo And TripleLift: Different Philosophies Around Native Advertising". AdExchanger. Retrieved 2019-04-13.
{{cite web}}:|first3=has numeric name (help)CS1 maint: numeric names: authors list (link) - ^ "Nativo acquires content analytics company SimpleReach". TechCrunch. Retrieved 2019-04-13.
- ^ "Nativo and Preact Honored as "Hottest Startups" at LA Tech Summit". VentureBeat. 2013-11-19. Retrieved 2019-04-13.
- ^ Awards, Digiday (2015-03-19). "Digiday Publishing Awards: New York Times, Refinery29 take top honors". Digiday. Retrieved 2019-04-13.
- ^ "AdExchanger Awards | Celebrating the Future of Advertising & Marketing". Ad Awards. Retrieved 2019-04-13.
- ^ "Digiday Content Marketing Awards". Digiday. Retrieved 2019-04-13.