Corporate Memphis is a term used (sometimes disparagingly) to describe a flat, geometric art style, widely used in Big Tech illustrations in the late 2010s[1] and early 2020s.[2] Common motifs are flat cartoon characters in action, disproportionate features such as long and bendy limbs,[2] and minimal facial features. The style has been criticized for being generic,[3] overused, and attempting to sanitize public perception by presenting human interaction in utopian optimism.[1] It is also known as the Alegria style,[1] Big Tech art style[4] and Corporate art style.
The term is a reference to the Memphis Group, an Italian architecture group from the 1980s known for its designs often thought to be garish.[2]
References edit
- ^ a b c Hawley, Rachel (2019-08-21). "Don't Worry, These Gangly-armed Cartoons Are Here to Protect You From Big Tech". Eye on Design. Retrieved 2021-02-10.
{{cite web}}: CS1 maint: url-status (link) - ^ a b c Gabert-Doyon, Josh (2021-01-24). "Why does every advert look the same? Blame Corporate Memphis". Wired UK. ISSN 1357-0978. Retrieved 2021-02-10.
- ^ Quito, Anne (October 26, 2019). "Why editorial illustrations look so similar these days". Quartz. Retrieved 2021-02-10.
{{cite web}}: CS1 maint: url-status (link) - ^ "Corporate Memphis; the design style that quietly took over the internet | shots". shots. Retrieved 2021-05-11.