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Youth Dew was the first perfume launched by Estée Lauder under her cosmetics brand. It launched in 1953, and is still being manufactured and sold. Youth Dew was known for the innovative way in which it was marketed and sold, and is credited with helping to launch the Estée Lauder brand into the big leagues.
Marketing edit
Knowing that women were more likely to wait to receive perfume as a gift than to buy it for themselves, and that they often saved it for special occasions,
The scent was initially released as a bath oil that could be applied to pulse points as a perfume.
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To be turned into references
- Meet the Lauders
- History of Estée Lauder Companies Inc
- Estée Lauder's Youth Dew turns 60
- The Woman who Revolutionized Cosmetics Marketing
- Beauty Imagined: A History of the Global Beauty Industry
- Cosmetics legend Lauder dies
- Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
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- Parfum : Youth Dew d'Estée Lauder fête ses soixante ans
- My quest to find the great American perfume