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  • Comment This article was originally the contents of Up in the Air (film)#Strategy. Under the advice of a number of other editors, including Propaniac, we trimmed that section down to better fit the standards of WikiProject Films. Merging the contents or a sub-set thereof of this article back into Up in the Air (film) is probably not viable.
    My personal preference would be to keep this article and refine it, since I developed most of contents of Up in the Air (film) as Jason Reitman, George Clooney, Anna Kendrick and Vera Farmiga were promoting the film. I do, however, admit to feelings of parenthood towards Up in the Air (film) and this article, so I do not have an unbiased point of view in this matter. This article has already probably served its purpose and may have outlived its usefulness.
    Regardless, I believe there is interesting or unusual, albeit not notable to many people, information in this article:
  1. Jason Reitman indicated that he could relate to that lifestyle of the lead character, Ryan Bingham, and he enjoys it himself. Reitman said, "I think when you're in an airplane it's the last refuge for the people who enjoy being alone and reading a book." This provides insight into why Reitman spent so much time on the road promoting his films and why he chose to adapt the Walter Kirn's book Up in the Air.
  2. Reitman documented his experiences promoting the film. He took photos of everyone who interviewed him and recorded videos in each and every city he visited. He edited these images together into a short video titled Lost In The Air: The Jason Reitman Press Tour Simulator.[1][2] This video provides insight into the film release process.
  3. Peter Sciretta of /Film and Alex Billington of Firstshowing.net interviewed Jason Reitman on video at the Telluride Film Festival in a Gondola. [3] [4] Their interview is cited as Up in the Air (film)#cite_ref-SFilm_2009-09-16_21-0 and Up in the Air (film)#cite_note-FS_2009-09-16-22, but not included in this article. Jason Reitman can be seen taking video of Mr. Sciretta and Mr. Billington during the interview. Reitman's video is included in Lost in the Air.
  4. Up in the Air was principally filmed in St. Louis, Missouri. Up in the Air was the centerpiece for the 18th Annual St. Louis International Film Festival with Jason Reitman and Michael Beugg in attendance. Kevin Renick, a St. Louis musician who wrote the song Up in the Air, performed half an hour prior to the screening. Yukon Jake, a local St. Louis band who performed during the wedding scene in Up in the Air, provided entertainment during the party held prior to the screening.
  5. Paramount flew 50 members of the press to New York with Anna Kendrick, Sad Brad Smith and representatives of American Airlines to promote Up in the Air. The film was shown on the aircraft's video monitors during the flight from New York to Los Angeles. American Airlines provided the Boeing 767 gratis. Smith performed a few songs including Help Yourself in the aisle of the aircraft.
  6. American Airlines and Hilton Hotels were heavily involved in the production, filming and promotion of Up in the Air. Including that information in the main article seems like it would be tangential, but it would be more appropriate for this article.
    --Dan Dassow (talk) 20:19, 30 January 2010 (UTC)