Christian Maurer (*6 Nov 1966 in Steyr) is an Austrian researcher and lecturer in E-Tourism and E-Marketing
editBiography
editProf. (FH) Mag. Christian Maurer (born 1966 in Steyr) is an Austrian E-Tourism and E-Marketing researcher and lecturer at the IMC University of Applied Sciences Krems, Austria.
Christian Maurer studied German Philology and Communication Sciences at the University of Vienna. From 1995-1998 he was Lecturer at the University of Hull in GB, where he also studied for a post-graduate diploma in ‘Applied Language and New Technologies’ focussing on Internet technologies and e-learning.
From 2000 to 2004 Christian Maurer worked for the Austrian National Tourist Office (ANTO) in Vienna. In the position of Head of Information Management he was responsible for strategic planning and e-marketing, the ANTO’s internet portal, and the holiday service center austria.info. In addition he represented the ANTO within the ETC's New Media Group as vice chair and was involved in the ETC’s European Internet portal project.
Christian Maurer has published research papers and has held many presentations to various e-Tourism topics at international conferences. He is fellow of THE-ICE, member of the International Federation for IT in Travel & Tourism (IFITT).
He is also co-founder of the International Tourism Conference in Tourism Research (ISCONTOUR).
Courses on Post-Graduate Level
edit- E-Tourism Application Domain
- Information & Communication Technologies for Tourism
- Integrated Marketing Communications
- Integrated E-Strategy Development
- Marketing and Communication Management
- Project Management
Bibliography
edit- Egger, R. & Maurer, C. (2017). Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag
- Maurer, C. & Tischler, S. (2017). Die Bedeutung von Bonusleistungen bei der Hotelbuchung zur Steigerung der Kundenloyalität und Direktbuchungsrate – Eine Studie unter österreichischen Hotelbetrieben. In: FFH Open Access Repository – 11. Forschungsforum der österreichischen Fachhochschulen
- Egger, R. & Maurer, C. (2016). Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag
- Egger, R. & Maurer, C. (2015). Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag
- Maurer, C. (2015). Digital Divide and Its Potential Impact on Cultural Tourism. In Katsoni, V. (Ed.), Cultural Tourism in a Digital Era. Wien, New York: Springer, pp. 231-241
- Maurer, C. (2014). eTourismus – Daten und Fakten. In Schulz, A., Weithöner, U., Goecke, R., & Egger R. (Eds.). Informationsmanagement im Tourismus. München: Oldenbourg, pp. 52-64
- Maurer, C. & Egger, R. (2014). Tourism Education – Are We Educating Employees for the Future? In Egger, R. & Maurer, C. (2014). Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag
- Egger, R. & Maurer, C. (2014). Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag
- Nijhuis, K., Maurer, C., Munro, J. (2014). Handbook on E-marketing for Tourism Destinations. Edited by UN-WTO/ETC.
- Maurer, C. & Hinterdorfer, B. (2014). The Adoption of Pinterest for Destination Marketing: The Case of Austrian Destinations. In Xian, Zheng & Tussyadiah, Iis (Eds.), Information and Communication Technologies in Tourism 2014. Wien, New York: Springer, pp. 213-225.
- Egger, R. & Maurer, C. (2013). Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag
- Maurer, C. & Egger, R. (2013). Considerations on the Research-Teaching Relationship in Higher Education Tourism Programmes. In R. Egger & C. Maurer (Eds.), Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag
- Maurer, C. & Lutz, V. (2012). Strategic Implications for Overcoming Communication Gaps in Tourism Caused by Digital Divide. In: Journal of Information Technology & Tourism, Vol. 13, pp. 205-214
- Maurer, C. (2012). Status Quo der E-Tourismus Situation in Österreich. Studie im Auftrag des Bundesministeriums für Wirtschaft, Familie und Jugend. Free Download from:
http://oegaf.wu-wien.ac.at/scripts/studienkarte.php?Stu2Element=101800&L=0
- Maurer, C. & Lutz, V. (2011). The Impact of Digital Divide on Global Tourism: Strategic Implications of Overcoming Communication Gaps Caused by Digital Inequalities. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and Communication Technologies in Tourism 2011. Wien: Springer, pp. 265-277
- Maurer, C. & Wiegmann, R. (2011). Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and Communication Technologies in Tourism 2011. Wien: Springer, pp. 485-498
- Maurer, C. & Schaich, S. (2011). Online Customer Reviews Used as Complaint Management Tool. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and Communication Technologies in Tourism 2011. Wien: Springer, pp. 499-511
- Maurer, C. (2010). Integrated Online Marketing – Monitor, Aggregate & Share, Tourism-Review On-Line Magazine, 7-8/2010, pp. 27-29
- Maurer, Christian (2010). Online Travel 2010: Convergence – Meta search – Social Media – Location-aware Mobile Apps, Tourism-Review On-Line Magazine, 4/2010, pp. 27.28
- Maurer, C. (2009). www.austria.info – das Tourismus-Informationsportal der Österreich Werbung. Bedeutung und Einsatzmöglichkeiten von Web 2.0 im Tourismus. In: Wagner, Udo et al. (Ed.): Fallstudien aus der österreichischen Marketingpraxis 3. Wien: WUV Universitätsverlag.
- Maurer, C. (2007). The Role of eCRM in an Integrated eMarketing Strategy for Tourism Organisations, Tourism-Review On-Line Magazine, 2/2007 www.tourism-review.com/magazine.php, pp. 42-43
- Waldhör, K., Maurer, C. et al. (2006). Marktplatz Hotelzimmer – Konzepte und Möglichkeiten für den Smart Hotelroom. Tourismus Journal, Heft 3, 8. Jahrgang, pp. 357-366.