 | |
| Founded | September 2012 |
|---|---|
| Founder | Kenneth Lerer Eric Hippeau Brian Bedol Fred Harman |
| Headquarters | |
| Parent | Group Nine Media |
| Website | NowThisNews.com |
NowThis News is a American media website and campaign platform that primarily distributes video news content and political campaign material to mobile devices and social platforms.[1][2]
History edit
NowThis News was founded by Huffington Post co-founder and former chairman Kenneth Lerer and former Huffington Post CEO Eric Hippeau. The company was started in September 2012.[3]
NowThis originally focused exclusively on social media platforms such as Facebook, having announced in 2015 that it would not have a homepage. By 2018, it had backed down from this position.[4]
On December 8, 2015, NowThis News raised $16.2m in Series D funding. By this time, the company has said that 68% of its audience were millennials between the ages of 18–34. It was announced that this funding would be used to launch more focused channels.[5]
On March 17, 2017, NowThis News took over the YouTube channel Seeker Daily (previously known as TestTube) as a campaign to launch the network on YouTube.[6] As of April 1, 2017, the channel had stopped posting videos to the channel. On September 8, 2017, NowThis rebranded the channel as NowThis World, following the same format as Seeker Daily and bringing back some former hosts.[7]
On May 4, 2017, NowThis News relaunched the YouTube channel SourceFed Nerd as NowThis Nerd,[8] having acquired and subsequently terminated it previously. On July 3, 2017, NowThis Nerd released a video confirming that they are reverting the channel back to SourceFedNerd and deleting the content they had made since the change,. As such, SourceFed Nerd now lives as an archive of the original content and NowThis Nerd has become its own separate channel.[9]
Former Channel 4 News head of digital Jon Laurence joined as Deputy Editor in January 2018.[10]
References edit
- ^ "Inside NowThis, The Upstart That's Owning Social News". WIRED. Retrieved 4 November 2016.
- ^ Josh Sternberg (November 9, 2012). "Can NowThis News Crack Mobile Video?". Digiday. Retrieved 3 April 2013.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Jessi Hempel (December 5, 2012). "Will news bites for digital natives work?". Tech Fortune. Retrieved 3 April 2013.
- ^ Weissman, Cale Guthrie (21 February 2018). "Here's An Abridged Timeline Of Digital Media's Pivot To Video". Fast Company. Retrieved 22 February 2018.
- ^ Ha, Anthony. "Video News Startup NowThis Raises $16.2M Led By Axel Springer". TechCrunch. Retrieved 2015-12-08.
- ^ "Seeker Daily Is Becoming NowThis". youtube.com. Retrieved 2017-04-09.
- ^ "We're Back! (What Happened?)". youtube.com. Retrieved 2017-09-08.
- ^ "Welcome to NowThis Nerd". youtube.com. Retrieved 2017-05-04.
- ^ "Sourcefednerd's Real-Time Subscriber Count – Social Blade YouTube Stats | YouTube Statistics". socialblade.com. Retrieved 2017-05-04.
- ^ "Jon Laurence". Channel 4. Retrieved 9 January 2018.